Marketing Essentials Final Review

Segmenting the market basedon where people live. 

Generally applied to low-cost items given awayfree to customers as a condition of purchase.

A prewritten story about a company or eventthat is sent to the media.  

A sweepstake requires skill to win.

Those people who actually use the product.

Money left after paying forbasic living necessities.    

Focusing all marketing decisions on the specific group of people you want   to reach.

Evaluating package design,product usage and acceptance in the market.

Classify who these public relations activities are targeted to:Free gift with every purchase.

Marketing can be used toincrease demand for a product.    

The combination of the fourbasic marketing strategies.    

The study of consumers basedon lifestyle, attitudes, and their values that   shape it.

Assembling parts to build a new product isadding value to the raw materialsthrough    

There are 7 Functions of Marketing, which one deals with logistics?

There are 7 functions of marketing, which one deals with how much to charge for a good/service?

Money left in your check, after taking taxes out.

Tuition reimbursement is anexample of product promotion.    

Classify the promotional activity:The newspaper runs an article about a new restaurant opening.

Concerned with the size, location, and make-up of the market for particular product or service.

Paid form of promotion of ideas, goods, orservices by an identified sponsor.

Classify the promotional activity:A sales associate helps youpick out a pair of pants.

What’s trending is not important to marketers.    

Product, Place, Price andPromotion make up the 

Those people who buy a product. 

Logistics and tracking products falls underthe Product Service Management Function. 

Dividing the marketinto smaller groups of people who share specific needs and characteristics.

Research that is designed to obtaininformation on how people feel about certain products.

Classify the promotional activity:A Super Bowl commercial introduces a new product.

Placing positive information about a business,its products, or policies in    media.

Your hobby can be it’s own marketsegmentation. 

Products earned or given through contests, oras sweepstakes awards. 

Statistics that describe apopulation in terms of personal characteristics. 

To provide a service meansthere is no tangible item to hold in your hand.

The four P’s of marketing are known as themarketing mix. 

Classify the promotional activity:A new product sample is mailed to your house with a coupon.

There are 7 Functions of Marketing, which one deals with Market Research?

Classify who these public relations activities are targeted to:Waiters get meals half off.

Demographics has nothing to do with age.

There are 7 functions of marketing, which one deals with improving a product?

There are 7 functions of marketing, which one deals with advertising?

Refers to any activitydesigned to create goodwill toward a business.

Nutritional information on packaging labels add value to food products by providing 

Researching the effectiveness of a printedadvertisement.

Classify who these public relations activities are targeted to:Trinity sponsors a Blood Drive.

The four foundations of marketing will only benefit you if you choose a marketing career.

There are 7 Functions of Marketing, which one deals with money to operate the business?

Walgreen’s having a drive-through window addsvalue to the pharmacy        servicesby providing 

Publicity is always free.

There are 7 Functions of Marketing, which one deals with the retail market?

Take home pay.