Lemonade Stand 2

Question 1

What is it called when a sponsor utilizes the appeal and draw of an existing event to brand its products or services?

Accepted Answer

Borrowed Equity

Question 2

Which of the following is not part of the marketing mix?

Accepted Answer

Professionals

Question 3

The fourth "P" in the marketing mix (Product,Price,Place, ?) stands for:

Accepted Answer

promotion

Question 4

A target market is:

Accepted Answer

potential consumer with shared needs who have the ability to buy a product

Question 5

What is the average starting salary for a marketing professional with a Bachelor’s degree?

Accepted Answer

53,400

Question 6

More than 50% of advertising expenditures are spent on broadcast media

Accepted Answer

False

Question 7

Which of the four P's of marketing affects distribution and shipping of goods?

Accepted Answer

Place

Question 8

Which of the following components in the event triangle provides money in return for entertainment?

Accepted Answer

Fans/Attendees

Question 9

Sports marketing consists mainly of finding sponsorships for sports teams.

Accepted Answer

False

Question 10

What year was Facebook founded?

Accepted Answer

2004

Questions 10