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Persuasive Techniques
Persuasive Techniques
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Persuasive Techniques in Advertising
Flashcards
21 cards
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Practice quiz
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Questions
21
Answers
1
Name the persuasive technique. Select the most correct answer.
Testimonial
Card Stacking
Name Calling
Appeal to Emotion
2
Name the persuasive techniques. Select the most correct answers.
Appeal to Emotion
Glittering Generalities
Name Calling
Transfer
3
using group mentality to convince you that a product is worth purchasing because it's popular.
Bandwagon
Appeal to Emotion
Card stacking
Plain folks
4
Name the persuasive technique. Select the most correct answer.
Glittering Generalities
Testimonial
Appeal to Emotion
Bandwagon
5
using humor, cuteness, fear or other sentiments to hook the buyer
Testimonial
Appeal to Emotion
Bandwagon
Glittering Generalities
6
using only the facts and figures that make your product look good
Appeal to Emotion
Plain Folks
Card Stacking
Transfer
7
Name the persuasive technique. Select the most correct answer.
bandwagon
testimonial
name calling
plain folk
8
having a celebrity or expert endorse the product
Transfer
Plain Folks
Glittering Generalities
Testimonial
9
associating the product with something good, but unrelated.
Testimonial
Transfer
Card Stacking
Name Calling
10
using words that sound good but have little real meaning, for example: "miracle ingredient"
Plain Folks
Glittering Generalities
Card Stacking
Name Calling
11
Name the persuasive technique. Select the most correct answer.
name calling
glittering generalities
bandwagon
plain folk
12
Name the persuasive technique used.
glittering generality
testimonial
transfer
plain folks
13
using a common person your viewer can relate to
Plain Folks
Card Stacking
Glittering Generalities
Testimonial
14
Name the persuasive technique used.
bandwagon
name calling
card stacking
transfer
15
criticizing the competition instead of promoting your own product
Name Calling
Plain Folks
Appeal to Emotion
Bandwagon
16
Name the persuasive technique. Select the most correct answer.
Plain Folk
Name Calling
Glittering Generalities
Bandwagon
17
Name the persuasive technique. Select the most correct answer.
Card Stacking
Appeal to Emotion
Testimonial
Name Calling
18
Name the persuasive technique. Select the most correct answer.
bandwagon
plain folk
testimonial
transfer
19
Name the persuasive technique. Select the most correct answer.
transfer
testimonial
name calling
bandwagon
20
Which persuasive technique is used in the following advertisement?
bandwagon
plain folks
name calling
testimonial
21
What is media literacy?
Being able to understand memes
Being able to read webpages
Being able to access, analyze, evaluate, and create media
Being able to use social media