Marketing Essentials (Chapter 8)

Question 1

A memo is not a written message to someone within the company

Accepted Answer

False

Question 2

Media means delivery of messages:

Accepted Answer

True

Question 3

Professional phone communication skills require:

Accepted Answer

all of the above

Question 4

Barriers to listening include:

Accepted Answer

All of the above.

Question 5

Jargon is specialized vocabulary used by members of a particular group

Accepted Answer

True

Question 6

Communication skills include

Accepted Answer

all of the above

Question 7

Enumeration is:

Accepted Answer

listing items in order

Question 8

In a short period of time, Reading for Meaning requires:

Accepted Answer

all of the above

Question 9

Messages that convince you to change your mind are:

Accepted Answer

to persuade

Question 10

A person can focus on the message and plan a response at the same time.

Accepted Answer

False

Question 11

Communication is the process of:

Accepted Answer

exchanging messages between sender and receiver

Question 12

Setting is not the circumstance under which communication takes place.

Accepted Answer

False

Question 13

Example of channels are:

Accepted Answer

all of the above

Question 14

Distractions interferes with:

Accepted Answer

the ability to listen well

Question 15

Organization patterns are:

Accepted Answer

all of the above

Question 16

Certain attire can be a form of cultural norms.

Accepted Answer

True

Question 17

Feedback is not a receiver's response to a message:

Accepted Answer

False

Question 18

Channels means delivery of messages:

Accepted Answer

True

Question 19

Generalization is a statement that is accepted as true by most people

Accepted Answer

True

Question 20

Techniques for effective listening include

Accepted Answer

All of the above

Question 21

Emotional barriers can prevent:

Accepted Answer

concentrating on what is important

Question 22

To compete globally, companies must:

Accepted Answer

use appropriate cultural language of their audience

Question 23

Listening for understanding is not a valuable communication skill.

Accepted Answer

False

Question 24

Barriers to communication are obstacles that interfere with the understanding of a message:

Accepted Answer

True

Question 25

The 3 basic persuasive writing considerations are knowing your:

Accepted Answer

audience, purpose and subject

Marketing Essentials (Chapter 8)

Questions 25

Marketing Essentials (Chapter 8)

Questions 25