Can any brand name be selected and used by a business

No, the name must be legally available for use

Which of the following is the most effective mission statement

We create happiness by providing finest entertainment

Which of the following is a characteristic of a pure services

Does not include a tangible product

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Duplicate of Entrepreneurship I 4.01-4.03

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4.01-4.03 quiz questions

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Questions 9

Answers

1
Product/service management is a marketing function that involves
government oversight
CEO wishes
competitors only
market opportunities
2
Can any brand name be selected and used by a business
No, the name must be registered before it can be used
Yes, brand names cannot be owned by a business.
Yes, a business can use any name it wants to use.
No, the name must be legally available for use
3
One way for a national business chain can make sure that customers will remember it by having a
Similar to those used by competitors
Long and Complicated
Easy to read and Pronounce
associated with a specific period of time
4
Which of the following is the most effective mission statement
We create happiness by providing finest entertainment
We own the most well-known popular amusement park and hotels
We want to become a $100 billion corporation
we sell toys,jewelry, housewares,books,etc
5
Which of the following does effective product/service management help businesses to do
To Compete
To recruit
To barter
To prospect
6
when having a new product,you introduce the product in only three statesfor a six-month period
test marketing
feasibility analysis.
commercialization.
product development.
7
When Kate selects a name and obtains a web address for her new catering business, her name has?
Abstract and Formal
Unique and Available
Catchy and Copyrighted
Specific and Patented
8
Which of the following is a characteristic of a pure services
Most often uses product bundling strategies
Does not include product guarantees
Uses plain, inexpensive packaging
Does not include a tangible product
9
Which of the following is a reason why managers develop company objectives
To communicate with employees
To forecast sales potential
To solve operating problems
To identify business purposes

Duplicate of Entrepreneurship I 4.01-4.03 Flashcards | StudBud