Marketing

Marketing a CD requires the same strategy as marketing diamond earrings.

The type of medium an advertiser uses depends on ____.

What is the term for the path that the product follows from the producer to the customer?

What is distribution?

The consumer (B2C) market includes people who buy products to:

What is economic utility?

What is the main reason why generic products can be sold at a reduced price?

Once the idea for a product is generated, ____.

In order to decide how and what to sell, companies need to know ____.

To reach customers, advertising uses a set format that is defined in terms of time or space.

Marketing is used to find out if there is a demand for a product.

The average person only sees a few advertisements every day.

Direct mail is often referred to as _____.

Selecting the right channel of distribution is part of the marketing mix strategy called ____.

An ad for a locally owned farm stand would most likely be _____.

After introducing products, marketers evaluate acceptance, track customers and their responses.

To meet a demand for a product, decide how and where customers will buy their goods and services.

At what stage of the product life cycle do sales start to grow at a slower pace, or even level off?

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for ____.

At what stage in the product life cycle would it be most likely to make a decision about deleting the product?

The "4 Ps" (product, pricing, place, promotion) make up which of these items?

The number of homes or people exposed to an ad is referred to as ____.

Which of these statements defines the philosophy of marketing?

Which of these market segments include both psychographic and behavioral factors?

Which of these products are goods?

The document that lays out the details for how to focus marketing efforts on meeting the customers' needs and wants.

Market researchers commonly ask shoppers to ____.

To market a product successfully, a company has to _____.

The last step of product development is ____.

Why do you think a business would set the price of their product above the competition?

The function of marketing deciding how much to charge for products and services is called _____.

All of the following are factors of media costs EXCEPT ____.

What is a product?

The main advertising medium in the United States is ____.

Agents, wholesalers, and retailers are examples of _______.

Which promotional method involves direct communication between the sales person and the customer?

What is the difference between a customer and a consumer?

A prototype is ____.

Distribution includes all of the following EXCEPT ____.

Businesses advertise for all of the following reasons EXCEPT _____.

What is the main factor to consider when classifying products?

Nutrition data is included on the packaging of a food product. This shows what type of economic utility?

Internet advertising costs are the same because potential audience size cannot be measured.

Advertising is part of the marketing function called ____.

Transit advertising is usually used in ____.

Which of these statements describes Time utility?

For which pricing method is it crucial to perform a breakeven analysis?

Magazine ads have a longer life than newspaper ads.

The goal of test-marketing a product is to _____.

Brainstorming occurs when workers get together to socialize.

Which of these terms refers to the group of all the product lines offered for sale by a company?

What is the term that refers to a product's identity, as represented by its name and / or mark?

What's at the center of all the efforts for all elements of the marketing mix to work together?

TV audience measurement is collected by _____.

Internet ad rates are based on _____.

Demographics do NOT include ____.

Media planning includes _____.

Improving a product that is already on the market is part of the marketing function called ___.

A business that specializes in developing ads and ad campaigns for its clients is called _____.

Any form of communication a business uses to inform, persuade, or remind potential customers about their products

An infomercial is a commercial that usually lasts ____.

Focusing market research and marketing mix strategies on people most likely to buy is ____.

Television is the main advertising medium in the United States.

What is a sales promotion?

What is the term for unprocessed natural resources that are refined into end products?

What does the term physical distribution refer to?

For the longest exposure (time), an advertiser would use _____.

The number of times an audience sees or hears an ad is referred to as ____.