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RMIT week 2 Flashcards | StudBud

Explore/RMIT week 2

segmentation is dividing the

marketing Mix and targeting

RMIT week 2

8 terms·StudBud Administration·22 plays

customer-driven strategy

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Questions 8

Answers

1
marketing Mix and targeting
are 2 variable to choose from
are similar in every company
are 2 independent, not related concepts
are designed to support each other
2
segmentation is dividing the
market into small targets
targets into small groups
market into small segments
none of the above
3
if consumers choose Apple brand for its image this is an example of
segmentation
targeting
differentiation
positioning
4
in targeting it is NOT important to consider
segment attractiveness
company objective
segment size
segment argumentation
5
Concentrated strategy refers to
choosing concentrated approach
strategy based on concentrated advertising message
concentrate efforts to build strategy
concentrate on one or two segments
6
Samsung targeting strategy is an example of
undifferentiated
micro-marketing
differentiated
concentrated
7
demographic segmentation refers to
age, gender, income, family status
income, age, gender, lifestyle
age, gender, income, location
hobbies, income, age, family size
8
Targeting children is
not allowed
allowed with restrictions