SEM II 2.06-2.09 Quiz Review

Who am I with?

Which of the following is an example of publicity in the sport/event industry

Why do traditional sales promotions often fail to increase attendance at sporting events?

The Panthers hold a contest for $100 in merch. To enter, share a pic of Sir Purr on social media. This is

Because a prospective sponsor may have questions, an event organizer shouldplan to

The primary objective of developing sports/event public relations strategies is to:

What does the license grant portion of the license-agreement specify?

A guideline to follow when preparing promotional budgets is to keep them flexible because they

The main characteristic of a FULL SERVICE ad agency:

Which of the following is an example of coordinating promotional activities:

When prospecting for sponsors, start with

The Asheville Tourists hand out free gloves at a kids' summer baseball camp. This is an example of:

When meeting with a prospective sponsor, event organizers should always emphasize

Marketers often develop and publish a promotional calendar of events as a

A big reason teams use ad agencies is

Which part of the licensing agreement specifies beginning and end dates of the contract?

What should you do within a week after your event?

Which of the following would be the most important factor you should consider when hiring an ad agency?

Which of the following is an example of a sales promotion aimed at boosting attendance?

A characteristic of a full-service ad agency - it contains

The cheapest way to find a foundation for a potential grant is

In which of the following situations might a business decide to increase its marketing budget?

Who is this Minion

Many businesses coordinate a wide variety of activites- advertising, sales promos, in-store displays- to

Luke Combs es

A trademark can protect which of the following?

Your event company assigns one staff member to each sponsor so you cna over-deliver on their expectations. This is:

When looking for celebrity endorsements for an event what characteristic should they have?

The Atlanta Falcons and NHL logos are considered service marks because of

Which of the following is an example of publicity in the sport/event industry

When should sport/event organizers consider hiring a promotional agency?

One big reason businesses hire ad agencies is

Sending "thank you" gifts, sending event recaps, offering to help with other marketing opportunities are ways to

A business that uses advertised specials to attract customer interest?

What is the main benefit of a sports team conducting a community outreach project, such as a food drive?

What does trade dress protect?