Entertainment Education (EE)

Using interesting media to inform or persuade for social good

Audience Segmentation

Dividing a big group into smaller groupings based on shared qualities

Encouraging interest or interaction.

Social Cognitive Theory (SCT)

Individual behavior is from external and internal environment

An individual's predisposition to something that influences their response

Stages of Change (SOC)

The stages that an individual moves through when modifying behavior.

Diffusion of Innovations (DI)

addresses change in a group rather than an individual

belief in own ability to succeed in specific situations/ accomplish a task

Tailoring Transtheoretical Model's stages in order are 1)precontemplation,

contemplation, preparation, action, maintenance

perceptions ab what others are doing/thinking about a health behavior/issue

Health Belief Model (HBM)

In this model, individual beliefs motivate or discourage health behaviors, developed to explain individual public health behaviors

The subjective probability that an object has a certain attribute

when you believe that you have control over your life and health

Integrative Model (IM)

consists of facts, concepts, generalizations, and their relations, a structure for teaching learners to explore organized bodies of knowledge

Tailoring Transtheoretical Model (TTM)

proccess when deciding whether to change behavior and actually changing it

An approach or tactic for achieving a communication goal.

Vicarious (observational) Learning

The learning of various things through observing how others react to it

apply programs to increase the acceptability of something to target groups

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Health Communication Practice Strategies and Theories

21 termsStudBud Administration31 plays

Chapter 4 terms

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Questions 21

Answers

1
Who developed Social Cognitive Theory?
Bandura
Lefebvre
E. Rogers
Flora
2
Entertainment Education (EE)
Using interesting media to inform or persuade for social good
Sesame Street
The new name for school assemblies
When the professors make class fun
3
Audience Segmentation
When your audience is split on a decision
The audience is reached in different ways (i.e. online, in-person)
Dividing a big group into smaller groupings based on shared qualities
keeping the audience together to achieve a goal
4
Engagement
When the audience is bored
Discouraging interest or interaction
Encouraging interest or interaction.
The step before marriage
5
Social Cognitive Theory (SCT)
Individual behavior is from external and internal environment
Individual behavior is a reaction to those around you
How the brain processes social interactions
How an individual's social environment effects cognitive behavior
6
Attitudes
An individual's predisposition to something that influences their response
When you are upset and get really short and snappy with people around you
What disrespectful kids catch with their parents
truculent or uncooperative behavior; a resentful or antagonistic manner.
7
Stages of Change (SOC)
The stages that an individual moves through when modifying behavior.
Different stages of change that happen to an individuals body when growing
The metamorphosis cycle
The stages that society moves through when changing groupthink
8
Diffusion of Innovations (DI)
addresses societal change rather than self change
addresses self change rather than societal change
addresses change in an individual rather than a group
addresses change in a group rather than an individual
9
Self-Efficacy
one's own ability to succeed in specific situations/ accomplish a task
disbelief in ability to succeed in specific situations/accomplish a task
belief in own ability to succeed in specific situations/ accomplish a task
the disability to be able to do things for oneself
10
Tailoring Transtheoretical Model's stages in order are 1)precontemplation,
maintenance, action, contemplation, preparation
action, contemplation, action, maintenance
contemplation, preparation, action, maintenance
preparation, action, contemplation, maintenance
11
Normative Beliefs
perceptions ab what others are doing/thinking about a health behavior/issue
misconceptions that the normal person believes about the healthcare system
the facts ab what others are doing/thinking abbout a health behavior/issue
what the "average" person believes is correct
12
Barriers
Not going to lie, I did not read this chapter
what stops me from going the places I want to go to in video games
Hindrances to desired change
a road block
13
Health Belief Model (HBM)
in this model, individual beliefs can be persuaded by gov't intervention
developed to explain group behaviors that affect public health
In this model, individual beliefs motivate or discourage health behaviors
developed to explain individual public health behaviors
14
E. Rogers created the Diffusion of Innovations Theory
False
True
15
Behavioral Beliefs
When you think behavior affects one's beliefs
When you think someone had a bad attitude
The subjective probability that an object has a certain attribute
Acting based on your religious beliefs
16
Control Beliefs
the belief that the people that you surround yourself with have control
When you believe that God is fully in control of your situations
the belief that authorities have control over your health outcomes
when you believe that you have control over your life and health
17
Integrative Model (IM)
consists of facts, concepts, generalizations, and their relations
a structure for teaching learners to explore organized bodies of knowledge
this model consists of ideas and abstract concepts for patients
a structure for learners to teach the teachers on how they best learn
18
Tailoring Transtheoretical Model (TTM)
The crosssection of sex and gender
proccess when deciding whether to change behavior and actually changing it
when you let the government change your behaviors through laws
The theoretical idea that getting dresses tailored is not important
19
Practice Strategy
carry out or perform habitually or regularly.
Customary, habitual, or expected procedure or way of doing of something.
An approach or tactic for achieving a communication goal.
A plan for military operations and movements during a war or battle.
20
Vicarious (observational) Learning
The learning of various things through observing how others react to it
Is this Kahoot over yet...
Learning how to do something via training videos
Fancy way to say people watching
21
Social Marketing
a new speed dating app for marketing students
advertising social events to people around campus
marketing for different social media sites
apply programs to increase the acceptability of something to target groups

Health Communication Practice Strategies and Theories Flashcards | StudBud