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Persuasive techniques Flashcards | StudBud
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Persuasive techniques
Persuasive techniques
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Answers
1
What is the main goal of an advertisement?
To persuade you to buy something
To inform
) To entertain
To confuse
2
Repetition in advertising only works if the repeated words are facts or statistics.
False
True
3
“Are you tired of feeling tired? Try our energy drink today!”
Rhetorical question
Fact and statistic
Testimonial
Bandwagon
4
Which of these is an example of emotive language in an ad?
"Feel the joy of fresh, natural ingredients."
"Available now."
"Experts say it’s good."
"This product costs $5."
5
What is 'hyperbole' in adverts?
A question
A customer review
A serious fact
An exaggerated claim to make the product sound amazing
6
Which technique is shown when an ad repeats a slogan many times?
Alliteration
Hyperbole
Repetition
Direct address
7
"Join us and make a difference today!”
Direct address
Fact and statistic
Testimonial
Inclusive language
8
“Fantastic flavo
u
rs for fearless foodies!”
Hyperbole
Fact
Alliteration
Inclusive language
9
What is the purpose of a 'rhetorical question' in ads?
To give information
To make you think without expecting an answer
To confuse
To describe the product
10
The tone of an advertisement can make people feel excited, worried, or happy about a product.
True
False
11
"Dr. Smith recommends this toothpaste for healthy teeth.”
Bandwagon
Hyperbole
Repetition
Expert opinion
12
What is the role of a celebrity in ads?
To ask a question
To give a fact
To persuade people to buy, showing someone famous using it
To entertain only
13
Why do adverts sometimes use catchy slogans?
To make the product easy to remember
To ask questions
To describe a story
To confuse the audience
14
Colour in advertisements is only used to make the product look pretty and has no impact on persuasion.
False
True
15
Which technique uses facts or numbers to convince buyers?
Rhetorical question
Testimonial
Facts and statistics
Bandwagon
16
What does 'emotive language' do in adverts?
Uses numbers
Gives facts
Makes people feel emotions to persuade them
Uses rhymes
17
“This delicious cereal will make your mornings better!”
Hyperbole
Emotive language
Direct address
Repetition
