MAPP Revision

Consumer behaviour is influenced by .......

The 5 types of needs are : stated, real, unstated, delight and secret

MAPP and Brand Management have some overlapping topics/concepts

Which is not in the six steps of marketing research process?

This is not one of the 3 marketing channels

Which topic was not part of today's class?

Customer perceived value is not really important, as long as the company knows it has quality products

Which is one of the sources in the macro-environment ?

Ideas and information are one ofthe many things that can be marketed

Customer satisfaction is only important if the customer is complaining about product/service