MKT 201 Ch. 1

Which of the following terms refers to the promised value of a product or service?

Which of the marketing eras or concepts is most closely related to sustainability and environmental consciousness?

Which of the 4Ps of marketing focuses on how and where to deliver the product to the consumer most likely to buy it?

A program that offers discounts and special incentives designed to attract and retain customers is called a ________.

Which type of CRM system would pool data from other companies to create better experiences for their customers?

What do you call the process of managing customer information in order to maximize brand loyalty?

Which element of the marketing mix addresses selecting trade shows for your strategy?

To fill a market gap, you must consider ________ to see what’s already available.

Which of the following provides the most complete definition of marketing?

An ongoing positive relationship between a customer and a business is known as ________.

Which marketing concept focuses on producing products and persuading customers through advertising and personal selling?

Customer relationship management is accomplished by all of the following EXCEPT ________.

Which of the domains of the macroenvironment are most likely to be responsible for cutting-edge innovations?

Which of the following is NOT one of the 4Ps of marketing?

Which of the 5Ms best evaluates how the supply chain adds value to our marketing strategy?

Which of the following accurately represents the evolution of marketing?

________ is/are the benefit(s) to the customer or consumer relative to the cost of the product or service.

________ needs are those that provide the “wow” factor in a customer’s purchase.

Which of the 4Ps is addressed by placing products in vending machines, convenience stores,restaurants, and supermarkets?

Which macroenvironment domain provides the best data for segmenting by attitudes and interests?

________ consist of third-party sellers such as retailers, wholesalers, and other resellers in the distribution channel.

At which step in the marketing process would the lifetime values to a company’s customers be considered?

What type of utility has Coca-Cola created by ensuring its products are available in numerous locations?

In the exchange process, the __ is the individual who purchases the product, and the __ is the individual who uses it

Which of the following is not an external interested party?

The total potential profits a company earns from its current and potential customers is known as ________.

Which of the 4Ps focuses on determining how much consumers would be willing to pay for a product or service?

Which of the following best describes a satisfactory exchange process?

During the societal marketing concept, ________.

The product concept focuses on ________.