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Marketing 2nd semester Final
Marketing 2nd semester Final
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Questions
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Answers
1
What is the PRIMARY component in selecting an advertising medium?
Time span
Target market
Frequency
Exposure
2
Which industry is MOST FREQUENTLY affected by price wars?
Oil
Pharmaceutical
Produce
Cosmetic
3
Who is responsible for portraying events or situations in favor of the company?
Marketing manager
Public Relations specialists
Human resource specialist
Sales manager
4
Which function of marketing adresses delivery of product to the end user?
Distribution
Selling
Pricing
Promotion
5
Which components are part of the "promotional mix"?
Demographics, psychographics, geographics, sociographics, physiographics
Advertising, selling, sales promotion, direct marketing, public relations
Product, placement, price, promotion, people, selling
Features and benefits, suggestive selling, greeting, objections, close
6
What is the MOST effective way to get accurate information on new products to employees?
Demonstrations
Electronic notifications
Printed specifications
Word-of-mouth
7
Why must companies observe cultural norms when packaging or advertising their products?
To enhance social change
To avoid offending
To enhance purchasing power
To know who should be avoided
8
What is the MAJOR benefit of an LLC business ownership?
Limited liability
Publicly owned
Restricted partners
Lower taxes
9
What type of customer decision making is used when purchasing a new car?
Extensive
Emotional
Routine
Rational
10
What is a basic element of a viral marketing campaign?
Avoiding emerging trends or topics
Complex message
Little known cause or company
Easily shared video or visual
11
The total retail market value of all the goods and services produced in a nation, usually stated in annual terms, is the
Consumer price index
Ratio of profit to sales
Current ratio
Gross domestic product
12
What items are classified as impulse goods at a retail checkout?
Kleenex, lotion
Candy, magazines
Detergent, spot cleaner
Windshield wipers/fluid
13
What would increase productivity?
Your car to get to work
Skilled workers
Management
Raw Materials
14
In order for start-up technology companies to complete sales, what ESSENTIAL service do they need to offer?
Digital manual
Phone centers
Add-ons
Technical support
15
In what stage of the product life cycle are expanded market opportunities explored?
Skimming
Maturity
Start-up
Penetration
16
Which factor does
NOT
affect the customer's paying decision?
Frequency of purchase
Location of Manufacturer
Price of product
Previous experience with company
17
What happens to the quantity supplied as the cost of an item goes up?
Quantity supplied goes up
The equilibrium point goes up
Quantity supplied doesn’t change
Quantity supplied goes down
18
A company advertises a product at a low price, then tells customers the product is not in stock but a substitute is
Cross selling
Up selling
Bait and switch
Value added
19
What is the MAIN focus of channel management?
Producing the product for the customer
Packaging the product for the customer
Promoting the product to the customer
Getting the product to the customer
20
What is adding a dollar amount to the cost of a product called?
Cost-plus pricing
Discount pricing
Markup pricing
Demand pricing
21
What is productivity?
The time it takes to produce a product
Raw materials used in producing a product
The money spent on management
The output of a worker is measured over a period of time
22
monitoring Walmart's instagram account to get customer feedback is an example of what social media purpose?
Gather competitor information
Decide employee preferences
Decide managerial placement
Gather marketing information
23
Which daily digital marketing tasks can be minimized through automation?
Email, SMS messages, and social media posts
Streamlining manufacturing with 3D printing
Digital kiosks to replace minimum wage jobs
Chatbots providing customer service and tech support
24
What type of buying motivation initiates the purchase of a him security system?
Fear or loss
Pride and prestige
Love and affection
Profit or gain
25
What type of buying motivation drives the purchase of a sports car?
Benefit
Need
Impulse
Want
26
What is the PRIMARY reason that online retail sales have increased since the introduction of the Internet?
No shipping fees for quantity purchases
No taxes on out-of-state purchases
Availability of personal computers
Better warranties on same items sold in stores
27
Which concepts are global marketing strategies?
Customization, product
Customization, promotion
Customization, language
Customization, quota
28
Which metric measures the effectiveness and impact of one's digital presence?
Bounce rate
Total site visits
Time Spent on site
Mobile Traffic
29
What is the PRIMARY role of business in society?
Initiating community development
Developing local employment
Creating products and services
Designing advertising opportunities
30
The
Major
benefit of company participation in community activities is to increased public relations
False
True
31
What is the measure of the amount of goods and services produced using labor and equipment located in a country?
Gross National Product
Productivity Index
Gross Domestic Product
Standard of Living Index
32
Which activity is NOT part of the promotional mix?
Direct Marketing
Distribution
Sales promotion
Advertising
33
Which law prohibits companies from engaging in price fixing?
Robinson Patman Act
Non-discrimination Ac
Federal Ethics Act
Sherman Antitrust Act
34
Which component is
NOT
part of press release ?
Coupons
Body (Body paragraph)
Headlines
Dateline
35
Who are the resellers that buy, store, and sell goods to retailers?
Wholesalers
Agents
Retailers
Business Owners
36
Receiving personalized ads while shopping online is an example of which marketing strategy?
Mass marketing
Market Research
Online Persona
E-commerce
37
What is the least profitable stage of the product life cycle?
Decline
Introduction
Maturity
Growth
38
Contests are examples of which activity?
Endorsement
Public relations
Personal selling
Sales promotion
39
Which job would NOT be part of an advertising agency?
Media purchasing
Public relations
Manufacture of products
Graphic art design
40
What is the detailed selling message contained in a written management?
Clip art
Copy
Graphic
Headline
41
The
Primary
objective of print copy in advertising is identifying the corporation
True
False
42
Which is NOT a business-to-business selling setting?
Manufacturer's internet website
Wholesaler's Showroom
Retail store
Manufacturer's Showroom
43
Which activity attempts to inform people about a product ?
Sales
Distribution
Press release
Promotion
44
Which activity is
NOT
a part of product and service management decisions?
Improving product mix
Obtaining and developing
Maintaining and improving
Generating profit and loss
45
Which type of economy is indicated by a lack of government involvement in economic decisions?
Mixed
Market
Traditional
Command
46
What process does a business use to price its product mix?
Price Lining
Pricing Strategy
Pricing System
Price Locator
47
What psychographic concept do marketing managers use to influence consumer behavior?
Personal values
Pricing trends
Government programs
Business ethics
48
What is the MOST cost-effective mode of transportation?
Rail
Air
Truck
Pipeline
49
Which method is used when a company pays for its product to be in the background of a movie or TV show?
Product placement
Personal selling
Positioning
Visioning
