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Digital Segmentation Flashcards | StudBud
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Digital Segmentation
Digital Segmentation
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Questions
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Answers
1
Which of the following is an example of a digital segmentation variable?
User behaviour on social media
All of the above.
Education level
Income level
2
How can social media data be used for digital segmentation?
To target specific demographics based on social media activity
To understand consumer sentiment towards a brand
All of the above
To identify trending topics and interests
3
Which of the following is an example of behavioural segmentation in digital marketing?
Segmenting based on income level
Segmenting based on purchase history
Segmenting based on marital status
Segmenting based on job title
4
Bart et al.’s eight website categories includes?
Selection
Exposure
All the answers are correct
Privacy
5
Gold, Platinum, Bronze & Silver are part of?
PTV-based segmentation Plan
DTV-based segmentation Plan
FTV-based segmentation Plan
LTV-based segmentation Plan
6
Select the Correct Marketing Application of CRM
BFA
TFA
SFA
CFA
7
Customer lifecycle segmentation involves
Return visitor
All answers are wrong
Existing visitor
Arriving visitor
8
Brands, Industry, Price & Services are part of?
All answers are wrong
B2B Segmentation
Consumer Market Segmentation
B2C Segmentation
9
When conducting digital segmentation, what should businesses consider?
The unique needs and preferences of each segment
The competitor's segmentation strategy
The overall marketing budget
The latest digital marketing trends
10
Which of the following is an example of psychographic segmentation in the context of digital marketing?
Segmenting based on geographical location
Segmenting based on age range
Segmenting based on interests and hobbies
Segmenting based on income level
11
Identify the element of the four classic marketing activities of CRM
Customer Selection
Customer Intervention
Customer Perception
Customer Intention
12
Digital segmentation refers to:
The process of analysing digital data
Targeting specific digital platforms
Creating personalised digital content
Dividing a market into groups based on digital behaviour.
13
What is the main goal of digital segmentation?
To eliminate competition in the digital marketplace
To tailor marketing messages to specific segments
To reach the largest possible audience
To increase overall website traffic
14
Which of the following is NOT a common criterion for digital segmentation?
Ethnicity
Age
Gender
Location
15
RFM Analysis is about?
Frequency
Tendency
Expectancy
All answers are correct
16
How can digital segmentation benefit businesses?
All of the above
By targeting marketing efforts effectively.
Helps understand customers' digital preferences and behaviours.
It personalises digital content and communication.
17
B2B Segmentation involves
Finance
Marketer
Report
Technology
18
Inactive user is part of an activity segmentation of a site requiring registration
True
False
19
Which of the following is NOT a commonly used method for digital segmentation?
Traditional marketing segmentation
Geographic segmentation
Behavioural segmentation
Demographic segmentation
20
Campaigns can be analysed in order to optimise the marketing mix through the use of?
E-SRM
CRM
E-CRM
SRM
21
Which element below is part of the value proposition?
Retention
Positioning
Segmentation
Targeting
22
Identify the approach associated with the selection of customers to serve
Differentiation
Positioning
All the answers are wrong
Segmentation
