A unique characteristic of the sport industry is that it seeks to attract markets that

Include spectators and participants

When an NFL team is established in a community, the economic impact might result in:

Increased jobcreation and more consumer spending.

Which of the following usually is a characteristic of the sport/event industry:

Provides products that are different for each consumer

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SEM1 1.01

12 termsStudBud Administration177 plays

Sports and Entertainment Marketing 1.01

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Questions 12

Answers

1
Any event that does not incorporate sports
FISCAL IMPACT
SPORTING GOODS
NON-SPORT EVENT
AMUSEMENT PARK
2
Direct Impact + Indirect Impact
TOTAL IMPACT
DIRECT IMPACT
FISCAL IMPACT
INDIRECT IMPACT
3
Professional sports teams benefit their surrounding community by
Endorsing localpolitical candidates
Hiring handlers tomake sure athletes behave.
Making seat licensesavailable to season ticket holders.
Attracting touristdollars
4
A unique characteristic of the sport industry is that it seeks to attract markets that
Include spectators and participants
Demand mostlytangible products
Have consumers withartistic talent
Are concerned withenvironmental issues
5
When an NFL team is established in a community, the economic impact might result in:
Increased jobcreation and more consumer spending.
More tourism, lowertax rates, and high interest rates.
Business closures,job layoffs, and high inflation rates
Higher tax rates andfewer financial investment opportunities
6
The core benefits to customers who purchase sport products include entertainment, health, and
Independence
Promotion
adaptability
Achievement
7
Any sporting event or news broadcasting through a media outlet
SPORTING GOODS
NON-SPORT EVENT
FISCAL IMPACT
SPORT MEDIA
8
Which of the following usually is a characteristic of the sport/event industry:
Employs only thosepeople who have athletic ability
Provides products that are different for each consumer
Communicates with alimited audience
Manages a worldwidemedia network
9
Direct Expenditures PER INDUSTRY (Food, etc.)
TOTAL IMPACT
FISCAL IMPACT
DIRECT IMPACT
INDIRECT IMPACT
10
Expenditure * Number of visitors * Nights of event
TOTAL IMPACT
DIRECT IMPACT
FISCAL IMPACT
INDIRECT IMPACT
11
Equipment and Apparel essentials to the sport event itself
SPORTS MEDIA
ATHLETIC CLOTHING
NON-SPORT NEEDS
SPORTING GOODS
12
Government Revenue generated from hosting an event. (Sales Tax, Food-Service Tax,Parking Fees)
TOTAL IMPACT
DIRECT IMPACT
INDIRECT IMPACT
FISCAL IMPACT

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