Final Review

Let's assume a woman is a wife, a mother, a brain surgeon and a soccer coach. She has many

Opinion conformity entails expressing

Did I mention you need to do your

Brand anthropomorphism assigns...

Impression management is when we try to

The low-ball technique is when a salesperson gets an initial commitment and

If a consumer changes their "risk tolerance" they have had a

Which of these is a brand symbol

Dave loves to drink

Dave's shirt is

Dave is considered a

Gestures are an example of

The first celebrity endorsement occured

The foot-in-the-door technique involves

When a consumer uses situational cues to guide their social behavior it is known as

People who are risk adverse will

More exposure to a product will increase the chances a consumer liking a product. This called

Viral marketing is a

If you go back to live with your parents after college graduation, you are a

Demography refers to the

The practice of designing a game around a product is called...

Our final is

Do your projects

The direct link between a consumer's self concepts and their possessions is called the

Make sure you fill out the student survey on D2L after the last day of class

Mental short cuts that help consumers simplify their decision making process are called