Why a product generally failed when it is launched in the market ?

Because people didn't tell the truth in surveys, quizz...

What is neuromarketing ?

Application of neurosciences to marketing

What are the 3 human values targeted by Neuromarketing ?

EMOTION, MEMORISATION AND ATTENTION

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NEUROMARKETING

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We are making a presentation about neuromarketing. And we want to know what the class learnt.

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Questions 13

Answers

1
Why a product generally failed when it is launched in the market ?
Because the Market has changed
Because people didn't tell the truth in surveys, quizz...
The product is revolutionnary, the Market doesn't exist yet
Because the product doesn't have an added value
2
What has been the impact of the "SMOKING KILL" on cigarettes ?
Increase of the sales
It shocked people
Less diseases
Decrease of the sales of Cigarettes
3
What is McDonald Neuromarketing strategy ?
Organic Food
Make people fat
Seduce kids
Cheapest prices
4
What is neuromarketing ?
Application of neurosciences to marketing
Application of surveys, quizz, group discussions to people
Measure of brain activity
Appeals toall the senses in relation to the brand
5
If a restaurant wants to finish Its stock of pasta, what do they do ?
Playing italian music
Put pastas in the daily menu
Propose discount on pastas
6
Coca VS Pepsi : what part of your brain is controled by brands, ads, etc ... ?
Pituitary
Cerebral trunk
The conscience zone
Putamen: the primitive zone
7
Is it a good idea to use sex in advertisment ?
Only when It's associate with food
Not at all
Yes every time
Only when It's subtle
8
What feelings are the banks, and travel agencies using in Neuromarketing ?
Fear
Confiance
Loyalty
Stress
9
In which country is it not legal to use Neuromarketing ?
France
United States
Spain
Netherlands
10
What are the 3 most famous colors in Neuromarketing ?
Red, White and Black
Red, white and yellow
Red, White and Green
Red, Orange and Blue
11
What are the 3 human values targeted by Neuromarketing ?
TENSION, FEAR AND EMOTION
SIGNIFCATION, PERCEPTION AND ATTENTION
MEMORISATION,PERCEPTION AND AFFECTION
EMOTION, MEMORISATION AND ATTENTION
12
What is the main critic of Neuromarketing ?
The Hippocratic oath
Anti-Democratic practice
It's a tool of manipulation
Not enough transparency
13
What is the most precise method to analyse the brain ?
EYE TRACKING
EEG
MRI
VOICE ANALYZE

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