Which of the following is NOT included in the marketing process to achieve its objectives

Raising funds to finance the marketing projects

Diversification is characterized by which of the following?

Buying businesses outside of its products and markets

Which of the following best defines marketing?

the maximisation of company sales

In the Boston Matrix, question marks have

high market growth and low market share

Which of the following parts are included in the marketing mix?

Product, place, promotion, and price

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Questions 15

Answers

1
Which of the following is NOT part of the marketing environment?
customers
organisation supply channels
technology
institutional patterns
2
The controllable variables a company puts together to satisfy a target group is called the ___.
Marketing mix
Strategic planning
Marketing concept
Marketing strategy
3
In addition to businesses, the marketing concept is also applicable to _____________.
Government agencies
All of the above
Religious groups
Fine arts organizations
4
Which of the following is NOT included in the marketing process to achieve its objectives
Controlling marketing plans
Directing implementation of the marketing plans
Planning marketing activities
Raising funds to finance the marketing projects
5
Diversification is characterized by which of the following?
Producing existing products for the existing market
Offering new products to markets, by building new factories
Buying businesses outside of its products and markets
All of the above
6
Which of the following best defines marketing?
increasing profitability of buyer - supplier relationships
the maximisation of company sales
matching the resources of organisations with customer needs
improving the market share of organisations
7
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Customer satisfaction
Profit
Total company effort
Productivity
8
In the Boston Matrix, question marks have
low market growth and low market share
high market growth and low market share
high market growth and high market share
low market growth and strong market share
9
Which of the following is not one of McCarthy's Four P's?
profit
price
place
product
10
Which of the following parts are included in the marketing mix?
Profit, distribution, and advertising
Product, place, promotion, and price
Buying, selling, transporting and storing
Competition and customer satisfaction
11
In a __orientation,the role of marketing is to determine customer needs
Marketing
Both of the above
Production
None of the above
12
_ is difference between benefits a customer sees and the costs of obtaining those benefits
Profit margin
Competitive benefit
Satisfaction scale
Customer value
13
The marketing concept applies to production firms, but not to service industries.
True
False
14
Customer classification depends on
None of above
Potential profitability
Both a and b
Projected loyalty
15
Many companies dropped matrix methods in favor of more customized approaches
False
True

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