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Target Market Flashcards | StudBud

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Target Market

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Target market and marketing mix practice

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Questions 10

Answers

1
Who is Rolex's target market?
Children
College students
Wealthy business people
Pets
2
Who is(are) Dockers' target market(s)?
15-25 year old men
construction workers
executive business professionals
15-24 year old women
3
Which factor does not belong in Psycho-graphic segmentation?
Lifestyle
Social Class
Marital Status
Personality
4
Which of the following is most likely mass marketed?
Napkins
SAT Prep Books
Mascara
Mercedes Benz
5
If Starbucks launches a new line of healthy juice, what is their target market?
coffee drinkers
people who enjoy staying in a cafe
Customers who visit cafes and are non-caffeine drinkers
Stakeholders of Starbucks
6
The specific group of people a business aims its marketing efforts towards.
Marketing Segmentation
Target Market
Marketing Concept
Marketing Mix
7
Target market is ____________
It is the activities a company undertakes
It is the packaging of your product
It is who the business is serving to; the existing client/customer base.
It is the logo of the business.
8
Who is(are) Walmart's target market(s)
restaurant owners
households on a tight budget
children
households wanting luxury
9
Who is(are) Lucky Charm's target market(s)?
Health conscious adults
Children
Universities
Farmers
10
Which of the following would NOT be part of the target market for the Apple Watch?
Business Executives
Working Adults (25-45)
Techies
Senior Citizens