Rhetorical Appeals and Devices 2020

An ad for cold medicine using sensory language to describe the aches and pains of the common cold.

Pathos depends on people who persuade readers to believe something new.

Ethos is an appeal to emotions.

Appeals to passion and emotions in order to persuade.

Some argue that teens are too busy to complete chores, but research proves that chores teach kids to manage time well.

What device is used when a real gym member tells her story of how joining the gym changed her life?

"Hope is the thing with feathers. That perches in the soul, And sings the tune–without the words..."

Appeals to logic, clear reasoning, and facts to persuade.

"How will you change the world?"

A dentist states, "I recommend twice daily use of Sensodyne for continuous sensitivity protection."

"That is the most disgusting food in the entire world!"--> This is what rhetorical device?

The Black Knight in the Monty Python skit says "It's only a flesh wound" when his arm is cut off. What device was used?

A commercial for soup shows a family smiling and laughing while eating soup for dinner.

Logos arguments depend on solid reasoning and facts.

An ad for coffee creamer discusses how it offers lower calories and less sugar than traditional creamers.

Six swans swim smoothly across the lake.

Appeals to credibility, morals, and experience to persuade. Depend on the speaker.

"Colgate is clinically proven to fight germs for 12 hours."

A cell phone service provider discusses how they have wider coverage for a lower price than their competitors.

An electrician speaks of how his family has been in the business for 100 years and will always provide the lowest price.

Ethos appeals must include a celebrity.

"Jem waved my words away as if fanning gnats."--Harper Lee's To Kill a Mockingbird

"If you attend our SAT tutoring session, you will improve your overall score."