Instead of posting the same content on different platforms, what is recommended?

Using variations of the same campaign

How can you make sure social media users aren't posting copyright materials and getting your business in trouble?

Have them agree to a terms of use before being able to post

What can you do to help your posts reach your target audience?

Promote well-liked organic posts and create interesting ads

A business that does interior design for homes is starting up. What platform might be best?

Pintrest to post lots of photos of sample projects/work

What is executive buy-in?

When high level employees use social media & other high employees join in

What is curated content?

Content gathered from other sources and shared to a new audience

What can increase brand recognition?

Using the same username on all platforms

A business saw a huge spike in comments about a product. They promoted the product more, but sales went down. Why?

They were missing context, as in the posts could have been negative reviews

A small fitness company wants to promote a new health product. What is the best way to do this?

Connect with online fitness groups and offer free product samples and info

When you are creating personas and determining the types of people interested in your product, it is known as ________.

Identifying the target audience

What is a good social media technique to improve SEO?

Fill out all social media profiles completely

What is a benefit of creating social media personas?

Helps focus on who customers are and seeing things from their perspective

One way to stay on top of social media trends is to __________.

Schedule quarterly reviews to find new opportunities

What is one way to lessen the risk of an employee misusing social media and harming a business?

Have social media usage guidelines in the company code of conduct

Ethically speaking, what should you do with curated content?

Create a new title, link the original sources, and add editorial comments

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SM Overview

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Questions 25

Answers

1
Instead of posting the same content on different platforms, what is recommended?
Recycling content in 3 month cycles
Posting completely unrelated content on each platform
Using curated content whenever possible
Using variations of the same campaign
2
How can you make sure social media users aren't posting copyright materials and getting your business in trouble?
Turn off the ability to post images or videos to standard users
Hire someone to look through content and report problems
Have them agree to a terms of use before being able to post
Remove people from the account as soon as it happens
3
What can you do to help your posts reach your target audience?
Promote well-liked organic posts and create interesting ads
Put the same content on another social media platform
Send direct messages to people in your target audience
Post more videos and images along with your text
4
When people like, comment, and share a business post, what are they doing?
Building
Following
Engaging
Cultivating
5
A person who shares a product and reviews about it on their personal social media is giving the business _________.
Assessment metrics
Earned Communiction
Curated Content
Data Info
6
A business that does interior design for homes is starting up. What platform might be best?
YouTube to showcase do it yourself videos
Twitter/X to post short snippets of information
Facebook to allow people to more easily comment
Pintrest to post lots of photos of sample projects/work
7
What is executive buy-in?
When high level employees use social media & other high employees join in
When a high level employee gets permission to start a social media account
When leaders in a company have to take over social media management
When businesses pay for advertising and lead generation
8
A business is trying to figure out if they should use Twitter/X. What should they consider?
Spending habits of customers
Age and income of customers
Education level of customers
Privacy of customers
9
How could a business measure how many people saw and responded to their paid advertisement?
Advocacy Rate
Engagement rate
Click through rate
Conversion rate
10
What is curated content?
Content that someone has been paid to write
Content posted more than a year ago that still has audience engagement
Content gathered from other sources and shared to a new audience
Content that can be used any time
11
What can increase brand recognition?
Using the same username on all platforms
Creating different personas on each platform
Posting the same content on all platforms
Using different profile photos on each platform
12
Which stage of social media planning would you assign probability levels for threats?
Manage and Mitigate
Identify threats and weaknesses
Assess and Evaluate
Monitor and Revise
13
A business saw a huge spike in comments about a product. They promoted the product more, but sales went down. Why?
Social media strategies say the should have posted on multiple platforms
Marketing strategies say they should have promoted a different product
Thery were missing timeliness since the posts were old and interest is gone
They were missing context, as in the posts could have been negative reviews
14
A small fitness company wants to promote a new health product. What is the best way to do this?
Have friends and family share posts and info about the product
Hire a marketing team to promote the product
Connect with online fitness groups and offer free product samples and info
Use paid advertising across 5-7 platforms
15
A business uses a report about the target audience to sell products based on report results. What mining stage is this?
Cleaning and transforming data
Preprocessing
Evaluation and interpretation
Extracting data
16
When you are creating personas and determining the types of people interested in your product, it is known as ________.
Creating content
Evaluation and Assessment
Data mining
Identifying the target audience
17
What is a good social media technique to improve SEO?
Follow as many people as possible
Comment on as many posts from customers as possible
Fill out all social media profiles completely
Limit social media use to just 1-2 platforms
18
What is a benefit of creating social media personas?
Helps businesses get more followers
Helps users make an account more easily
Helps focus on who customers are and seeing things from their perspective
Helps appeal to more people on a variety of platforms
19
One way to stay on top of social media trends is to __________.
Schedule quarterly reviews to find new opportunities
Follow along with competitor posts
Audit your platforms and their effectives once every 3 years
Use results from data mining
20
What type of social media report would cover the success of a campaign over the last year?
Platform
Community
Executive
Campaign
21
What is one way to attract new social media followers to increase your business sales?
Direct Messages
Interactive quizzes
Daily posts
Paid advertising
22
A business asks social media followers to suggest ideas for new products. What social community building stage is this?
Manage
Grow
Leverage
Cultivate
23
What is one way to lessen the risk of an employee misusing social media and harming a business?
Have social media usage guidelines in the company code of conduct
Require all employees get approval for social media posts
Restrict employees from using personal social media
Send weekly reminders to employees about being careful on social media
24
Ethically speaking, what should you do with curated content?
Create a new title, link the original sources, and add editorial comments
Seek to share profits made with the original source
Post the content as is, without changing the original intent of the author
Request permission to repost the content from the original source
25
What stage is a campaign funnel used in?
Preparation
Planning
Development
Implementation and measurement

SM Overview Flashcards | StudBud