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Duplicate of Duplicate of 10 Business Marketing Revision Flashcards | StudBud
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Duplicate of Duplicate of 10 Business Marketing Revision
Duplicate of Duplicate of 10 Business Marketing Revision
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Year 10 Marketing Revision
Flashcards
18 cards
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Questions
18
Answers
1
What is the difference between a Vision and Mission statement
Vision= what you strive for & Mission= company values
Vision= what you strive for & Mission= how much it will make
Vision= your prediction on sales & Mission= length of time
Vision= what you strive for & Mission= how you will get it
2
What do the 4Ps stand for?
Product, Price, Percentage, Promotion
Production, Purpose, Place, Price
Product, Price, Place, Promotion
Product, Price, Place, Percentage
3
Which of the following situation poses a threat for businesses
Your product has been reviewed online as being too expensive
A competitor obtains a bank loan for expansion
A competitor recalls a defective product
You only ship to Australia and not overseas
4
What does the following picture below define?
Price Skimming
Premium Pricing
Penetration Pricing
Competitive Pricing
5
What is being defined below?
Market Objectives
Market Plan
Target Market
Marketing Mix
6
What does the 'T' in the SWOT Analysis stand for?
Threat
Trade
Tactic
Target
7
What is being defined below?
Market Research
Market Strategy
Advertising
Marketing
8
What does the definition and image below define?
Market Segment
Current Marketing Position
Marketing Objective
Marketing Tactic
9
What are the two missing terms to the definition below...
Marketing Strategy and Marketing Tactic
Marketing Goal and Marketing Strategy
Marketing Plan and Marketing Tactic
Target Market & Market Segmenting
10
What are external factors of a SWOT analysis
Strength and Opportunity
Weakness and Threats
Opportunity and Threats
Strength and Weakness
11
What does the picture below define?
Advertising
Marketing Tactic
Target Market
Pricing Strategy
12
What are business objectives?
The mission statement
Opportunities for a business to expand
Targets which are set up to help achieve a business' vision
A set of rules that all employees must obey
13
SMART Objectives are more likely to be achieved. What does SMART stand for?
Specific, Meaningful, Attributes, Reviewable, Timely
Specific, Meaningful, Attainable, Realistic, True
Standard, Measurable, Attributes, Recalling, Timely
Specific, Measurable, Attainable, Realistic, Timely
14
Identifying market segments helps a business to develop appropriate...
Market Strategies
Marketing Tactics
Vision Statements
Advertising
15
"What you want people to think about your market activity" define what?
Market Objectives
Current Market Position
Competitive Advantage
Market Positioning
16
Supermarkets use marketing 'tricks' to entice customers to buy products. Which isn't a trick?
The use of colour
Supermarketshelves, storedisplay and impulse buys
Pester Power
Food samples
17
What is the purpose of the marketing plan?
To ensure the business makes a profit
Shows steps taken to achieve the marketing objectives
To help maximise a products potential
Shows the steps of the marketing mix
18
What are the 4 stages of the product life cycle?
Development, Growth, Decline, Renewal
Development, Growth, Renewal, Removal
Introduction, Growth, Maturity, Decline
Introduction, Development, Maturity, Renewal
