MKT 345 Chapter 6

The event environment is a form of non-verbal communication.

What includes the spatial, temporal, and conceptual boundaries that define where one is allowed to go or not go?

In adult learning situations at events, interaction with other participants is generally unnecessary.

What is a primary component of design in everything from themes to promotional collateral materials?

According to the textbook, "Detailing is related to _____________?"

Principles of _?_ form many of the tenets of environmental psychology like paths, edges, districts, nodes, & landmarks.

A theme must drive all design elements and staged events toward a unified storyline, wholly captivating the customer.

A theme should incorporate all five senses, including sight, sound, taste, touch, and smell.

The most common flooring considered in the context of an event is the dance floor.

An event environment should be created with a purpose, the desired message, and a legacy of memories.

Creating different types of signage is generally unnecessary for most events.

What sets the tone for an experience and provides a transition from the real world to the altered reality of the event?