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BCS Level 3 Digital Marketer Marketing Principles Flashcards | StudBud
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BCS Level 3 Digital Marketer Marketing Principles
BCS Level 3 Digital Marketer Marketing Principles
25 terms
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StudBud Administration
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19 plays
A #BCS Level 3 Diploma in #DigitalMarketing
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
What is the key benefit of relationship marketing?
Less management needed for existing customers
Provides focus for generating new business
Makes it easier to manage customers
Provides opportunities for cross-selling
2
When creating a digital marketing campaign, which is the most important to identify?
Marketing channels
Target audience
Sales channels
Market competition
3
What is NOT a market segmentation strategy?
Psychographic
Demographic
Atmospheric
Geographic
4
In the stages of the product lifecycle, where is a 'product extension' likely to occur?
Launch
Maturity
Growth
Decline
5
Which of the following is NOT an aspect of the customer lifecycle?
Acquisition
Conversion
Research
Reach
6
Adding a blog to a website is usually done to increase?
The number of people visiting the website
An internal communication plan
Keywords, which help improve the SEO
The number of pages on website
7
Which best defines the Place component of the digital marketing mix?
The page on a website where a customer is directed to
The physical locations where a business is located
The channels chosen to advertise your products and services
The physical locations of the target audience
8
Which of the following is MOST LIKELY to negatively impact a company’s reputation?
Failing to meet stakeholder and customer expectations
Failing to monitor online digital conversations adequately
Encouraging external parties to publish brand references
Constant interaction with customers on social media
9
In a DM team, who is MOST likely to be responsible for the content planning and delivery using tools like Hootsuite?
Social media manager
Content manager
Marketing manager
Web developer
10
Which of the following factors does a psychographic market segmentation strategy give consideration to?
Values, age and interests
Values, attitudes and age
Attitudes, age and interests
Value, interests and attitudes
11
Which BEST describes why it is important for different functions of a business to share digital marketing data?
Only certain functions will have digital marketing skills
Digital and social media marketing effects are optimised
Digital marketing specialists do not understand other business functions
Each function has its own activities requiring its own data
12
Which type of content encourages engagement during a campaign?
Short content posts
Old articles/blogs
Individual tweets
Interactive quizzes
13
Which best helps to align different audiences to different digital marketing strategies & tactics?
Segmentation of Customers
Development of content
Customer communications strategy
Social media listening
14
Relationship marketing concentrates on which of the following?
The acquisition of customers
Individual sales
Sales through partners
The building of customer loyalty
15
Why should a digital marketing team work cohesively?
To ensure a coordinate approach to all aspects of the campaign
To allow everyone to try different roles during campaigns
To produce a campaign where anyone can create what they want
To create a culture where no single person is blamed
16
What is a good reason to create a campaign which focuses on customer retention?
To create more content to use online
To contact all individuals whose contact details are on file
To increase the lifetime value of a customer
To demonstrate to potential customers that the company cares
17
What is a copywriter responsible for?
Managing the results of a campaign
Managing the wider team in all things creative
Creating all types of online content
Creating written content in the voice of the brand
18
The main benefit of adding relevant, in-depth articles to a website is...
to create a place for business information to be found
to show how the website compares to others
to allow customers to see what you are interested in
to demonstrate knowledge and keep the website current
19
'A website visitor becoming a paid customer' describes which phase of the customer lifecycle?
Retention
Acquisition
Reach
Conversion
20
Which cannot be described as a channel for client acquisition?
Website
Email
Target audience
Social media
21
Which of the following is NOT likely to influence communication adopted in digital marketing?
Product or service
Geographic segment
Target audience
Channel used
22
Which best describes the Promotion component of the digital marketing mix?
Techniques to raise awareness of products and services
Types of product or service discounts offered online
Types of advertising channels used in a campaign
The value proposition added to products and services
23
Which of the following is the correct definition of real-time data?
Information that is delivered immediately after collection
Information that is based on social media listening
The process of analysing data gathered from all sources
Information gathered from customers on mobile devices
24
What content type is known to have the highest level of engagement?
Videos and images
Emojis and SMS language
Text posts with 1000+ words
Posts that include 10 or more hashtags
25
What is the MOST important reason to review the client brief when work has been completed?
To ensure that all client requirements have been met
To review the development wireframe
To ensure all work has been logged
To agree the key deliverables and milestones
