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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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#medialiteracy #media #advertisements
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
How does the visual image in this ad reinforce the message?
uses puns, allusions/suggestive language
shows a celebrity using the product
it conveys humor through juxtaposition of images
it uses charts/graphs
2
How does the text in the ad reinforce the message?
repeats the name of the product
uses puns, allusions/suggestive language
it compares the product to an inferior product
uses statistics/facts to support claims
3
Which of these appeals is used in this ad?
logos
pathos
ethos
4
The following advertisement is aimed at which specific audience?
female athletes
obese people trying to lose weight
young children
mothers
5
The purpose of this ad is to appeal to the audience's interest in -
celebrities
appearance
athletics
traveling
6
What audience is this advertisement designed to appeal to?
married couples
parents
young adults
teenagers
7
The following advertisement uses facts to persuade it's audience:
True
False
8
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
finding a bargain
celebrities
good health
9
How does the visual image in the ad reinforce the ad's message?
uses charts/graphs
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses small print to deemphasize the negatives of the product
10
The purpose of this ad is to appeal to the audience's interest in -
good bargains
good health
celebrities
appearance
11
This advertisement uses a pun to reinforce the message.
True
False
12
The purpose of this ad is to appeal to the audience's interest in -
good health
appearance
athletics
good bargains
13
The following Lucky Charms advertisement is directed towards which specific audience?
all people
fathers
kids
teenagers
14
How does the visual image in the ad reinforce the message?
has a stark contrast between image and background
conveys humor through juxtaposition of images
uses charts/graphs
uses small print to deemphasize negatives of the product
15
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
uses graphs and charts
shows a celebrity using the product
conveys humor through juxtaposition of images
16
The following advertisement is aimed at which specific audience?
athletic men
children and teens
parents
people who travel a lot
17
The purpose of this ad is to appeal to the audiences interest in -
good bargains
appearances
celebrities
good health
18
This advertisement uses logos to appeal to it's audience.
False
True
19
This advertisement uses which of the following persuasive techniques?
logos
pathos
ethos
ethos, pathos, and logos
20
What audience is this advertisement designed to appeal to?
children
babies
parents
athletes
21
The purpose of the following ad is to appeal to the audience's interest in -
bargains
family
good health
athletics
22
This advertisement uses an allusion to reinforce the message.
true
false
23
How does the text in this ad reinforce the message?
uses puns, allusions, or suggestive language
compares the product to an inferior product
repeats the name of the product
uses statistics/facts to support claims
24
How does the text in the ad reinforce the message?
presents the positive effects of using the product
uses facts to support claims
uses puns, allusions, or suggestive language
compares the product to an inferior product
25
The following advertisement was designed to appeal to babies.
False
True
26
What audience is this advertisement designed to appeal to?
parents
people who travel a lot
teens
children
