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MAR 100- SECTION 1 & 2 :) Flashcards | StudBud
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MAR 100- SECTION 1 & 2 :)
MAR 100- SECTION 1 & 2 :)
30 terms
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Which strategy can help
minimize the risk of new product failure?
Launching without market research
Reducing product quality to cut costs
Ignoring competitor actions
Conducting customer feedback sessions
2
Test marketing
is done
before
the product development stage.
True
False
3
Consumers with
complex buying
behavior
usually do not spend much time
researching products.
True
False
4
Variety seeking
behavior involves
low consumer involvement
but
significant perceived brand differences.
False
True
5
Which of the following best describes
'Business Analysis'?
C) Testing prototype with users
A) Estimating sales, costs, and profits
B) Evaluating market trends only
D) Checking design feasibility
6
What is the
final stage
of the new-product development process?
C) Business analysis
A) Commercialization
B) Idea generation
D) Product development
7
Variety seeking behavior
often leads consumers to:
D) Avoid advertising influence
C) Stay loyal to one brand for years
A) Compare products based on long research
B) Switch brands for fun or curiosity
8
What is the
main cause of market risk
in
product development?
A) Low employee motivation
B) Supplier delays
D) In-house testing errors
C) Consumer acceptance uncertainty
9
Ignoring competitor analysis
during new product development
increases the risk of market
False
True
10
Which factor increases the
likelihood of complex buying behavior?
C) Impulse purchasing
B) Habitual brand loyalty
D) Routine decision-making
A) High price and emotional involvement
11
What is the
main goal
of the
concept development stage?
D) Product manufacturing
B) Test marketing
A) Identifying profit margins
C) Turning ideas into detailed concepts
12
Idea generation
should
only
come from
internal sources.
False
True
13
Which of the following is a
common type of risk
in
new product development?
A) Branding risk
D) Recruitment risk
B) Technological risk
C) Economic policy risk
14
Dissonance-reducing buying
behavior occurs when a consumer is
highly involved
but
sees
few differences between brands.
True
False
15
In which stage is the
product tested in realistic market conditions?
B) Test marketing
D) Idea screening
A) Commercialization
C) Product development
16
What is the
first stage
of the
new-product development process?
C) Product development
D) Idea generation
A) Commercialization
B) Test marketing
17
Dissonance-reducing behavior
typically occurs in
high-involvement
situations with many alternatives.
True
False
18
Habitual buying
behavior is common when products are
expensive and infrequently bought.
True
False
19
Concept testing
is used to check
consumer reactions
to a product idea.
True
False
20
Which of the following is an
example of habitual buying behavior?
C) Comparing dozens of smartphones before buying one
D) Buying a flight ticket after reading reviews
B) Trying a new chocolate bar every time
A) Always buying the same brand of toothpaste without thinking
21
Which of the following best
describes dissonance-reducing buying behavior?
A) Low involvement and frequent product changes
C) Strong brand loyalty with habitual choices
D) Impulse-driven purchasing decisions without evaluation
High involvement, few brand differences, post-purchase doubts
22
Commercialization includes
deciding when and where to launch the product.
True
False
23
All new product
ideas should
directly
go to test marketing.
False
True
24
Financial risk
in new product development
only occurs
in the
production stage
.
True
False
25
Which buying behavior is most likely when purchasing a new
laptop?
D) Habitual buying behavior
B) Variety seeking behavior
C) Complex buying behavior
A) Dissonance-reducing buying behavior
26
During the
product development stage,
no physical version of the product exists yet.
False
True
27
Which of the following best
describes commercialization risk?
B) High production costs
Unclear promotional strategy and poor market timing
Patent infringement
A) Delays in distribution due to logistics
28
Launching
a new product
without customer feedback reduces the risk of failure.
False
True
29
Which stage involves
reducing the number of product ideas?
A) Concept testing
D) Marketing strategy
B) Business analysis
C) Idea screening
30
All risks
in new product development can be
completely eliminated
with planning.
True
False
