stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Quiz! for formative assessment Flashcards | StudBud
Explore
/
Quiz! for formative assessment
Quiz! for formative assessment
15 terms
·
StudBud Administration
·
43 plays
Let this quiz inspire your own quiz for formative assessment.
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Which of the following is NOT one of the concepts of Social Responsbility?
Profit
Stakeholder
Societal
Ethnic
2
What is a SWOT analysis?
Specialty, Weaknesses, Observations, Threats
Short, Within, Observational, Timely
Analysis of Strengths Weaknesses Opportunity and Threats
Special Weapons and Tactics Analysis
3
Which is NOT one of the Marketing Mix 4 Ps?
Place
Product
Profit
Promotion
4
Someone who buys tomatoes for resale at their business is an Ultimate Consumer.
True
False
5
In this Market Structure, suppliers compete with substitutes such as coffee, restaurants etc.
Pure Competition
Oligopoly
Monopoly
Monoplistic Compeition
6
What does SMART stand for?
Specific, Measurable, Attainable, Relevant, Timely
Short, Meaningful, Authentic, Relatable, Timely
Smart, Meaningful, Attainable, Relevant, Timely
Soon, Measurable, Alpha, Regressing, Timely
7
Companies that use CSR and sustainable marketing often benefit in several ways, what are two rewards they receive?
1. CSR awards 2. Favourable triple bottom line
1. benefit from word-of mouth among consumers 2. outperform competitors
1. More market exposure 2. Governments view them more favourably
1. Profit, People, Public 2. Triple-bottom line
8
What are the 3Ps of the triple-bottom-line?
Product, Place, Price
Pleasing, People, Posturing
People, Planet, Profit
People, Planet, Promotion
9
This Generation can be described as disciplined, looking to feel and look young
Baby Boomers
Millenials
Gen Alpha
Gen Y
10
Conducting business in a way that protect the natural environment is known as:
Triple Bottom Line
Value Consciousness
Sustainable Development
Strategic Business Unit
11
The concern for obtaining the best quality, features and performance of a product or service for a given price:
Triple Bottom Line
Value Consciousness
Greenwashing
Eco-consciousness
12
In this type of market/business structure all firms sell basically the same product or service
Monopoly
Aristocracy
Pure Competition
Oligopoly
13
Companies are using ethnic/multicultural marketing because..
They want to appeal to all people
Ethnic marketing is apart of Canadian culture
It's impossible to do it without being culturally insensitive
ethnic groups tend to prefer marketing catering to their specific group
14
This generation values freedom and flexibility and is tech reliant
Generation Y (Millenials)
Baby Boomers
DeGeneration X
Generation X
15
From an ethical perspective, whistleblowers are a good thing.
False
True
