Duplicate of Marketing Mix

The group of consumers that a company desires to have as customers.

Involves the location, transporting, storing and handling of goods.

Involves determining a value to charge for goods and services.

Segmenting the market based on values, attitudes and lifestyles.

Obtaining information needed to make sound business decisions.

Involves concepts and procedures necessary to obtain, develop, maintain, and improve a product.

Dividing consumers into groups according to their response to a product.

Segmenting the market based on personal characteristics such as age, gender, education, etc.

Communication used to inform, persuade, or remind people about a business's products.

Dividing the entire market into smaller groups who share similar characteristics.

A single marketing plan used to reach all consumers.

The group of potential customers who share common needs and wants.

Segmenting a market based on where a person lives.

Determining customer needs and wants and responding to them to influence purchasing decisions.