Fake adverstiment

Question 1

What is the main purpose of using Photoshop in advertisements?

Accepted Answer

To alter appearance and influence perception

Question 2

Which phrase best describes non-manipulative persuasion?

Accepted Answer

Truthful, fact-based, and honest

Question 3

What is the goal of subliminal messages in advertising?

Accepted Answer

To influence emotions without awareness

Question 4

What type of advertising appears inside online games for children?

Accepted Answer

Amusement-based advertising

Question 5

What is one of the best ways for companies to remain ethical in advertising?

Accepted Answer

Proactively self-regulate their ads

Question 6

Why is “20% more cleaning power” an example of an unfinished claim?

Accepted Answer

It does not say “than what”

Question 7

Which of the following values matter most to conscious consumers?

Accepted Answer

Honesty, Doing good, Health and safety

Question 8

True or false: Not all advertising is manipulative.

Accepted Answer

True

Question 9

What do we call it when a product’s size is reduced but the price stays the same?

Accepted Answer

Size/price manipulation

Question 10

The phrase “helps fight acne” is an example of what type of claim?

Accepted Answer

Weasel claim

Question 11

Complete the sentence: Long-term success in advertising comes from trust, transparency, and ___.

Accepted Answer

Mutual benefit

Question 12

What makes a graph misleading in an advertisement?

Accepted Answer

Changing the Y-axis scale to exaggerate results

Questions 12