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Marketing
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Marketing Concepts
Flashcards
29 cards
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Practice quiz
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Questions
29
Answers
1
Which of the following is NOT a commodity?
Pork Bellies
iPhone
Corn
Soybeans
2
Type of market research where a group of people discuss a product
Observations
Experiments
Focus Group
Customer Survey
3
Holding products until customers need them on shelves, storage, or warehouses.
Researching
Storing
Selling
Transporting
4
Moving products from where they were made to where consumers can buy them.
Storing
Selling
Buying
Transporting
5
Type of marketing research that uses surveys to gather information survey to gather information
Customer Survey
Focus Group
Experiements
Observation
6
Market research type, watch how people shop at a grocery store.
Surveys
Focus Group
Observations
Experiements
7
business sponsoring a community sports team
Public Relation Activity
Merchandising Promotion
Price Promotions
Advertising
8
Groups of customers with similar needs to whom a company plans to sell to.
Target Mix
Target Groups
Target Plan
Target Market
9
A farmer selling his strawberries right the the customer would be what marketing channel?
Indirect
Direct
10
A seller of a commodity contributes a small amount of $ to be used for advertising
Commodity
4 P's of Marketing
Check off Program
Marketing
11
When a company raises, feeds, processes and sells all of the same product like chicken.
Direct Sales
Futures Market
Auction Sales
Vertical Integration
12
Determining the best ways for consumers to locate, obtain, and use the products
Distribution
Promotion
Selling
Product Service Management
13
Harvesting your corn and then selling it at the elevator the same day.
Futures Market
Harvest Pricing
Postharvest pricing
Auction
14
A livestock stockyard sale
Cooperative Sales
Terminal Market
Direct Sales
15
A farmer raises field corn sells it to Luckey Farmers, then it is sold to a pig producer.
Direct Marketing Channel
Indirect Marketing Channel
16
Types of buyers a business wishes to attract and where those buyers are located is.
Marketing Plan
Competition
Marketing Mix
Market
17
We will begin advertising the product on televsion.
Place
Promotion
Price
Product
18
If the goods are sent by air, they will get to the store sooner.
Promotion
Product
Price
Place
19
We Will sell the product for $12.00.
Product
Price
Promotion
Place
20
A market specific for a certain group of consumers
Futures Market
Organic Market
Niche
Auction
21
Communicating information about products and services to customers
Promotion
Product Service Managment
Selling
Price
22
Businesses that buy products from businesses and sell them to other businesses.
Marketer
Wholeseller
Seller
Retailer
23
Studying a company's current and prospective customers.
Market Research
Maketing Plan
Marketing Mix
None
24
Developing, maintaining and improving services that meet consumer needs
Selling
Marketing Information Management
Pricing
Financing
25
A group of dairy farmers selling all of their milk in bulk together.
Direct Sales
Cooperative
Auction Market
Terminal Market
26
We have made modifications to the new design.
Price
Product
Place
Promotion
27
What is NOT one of the 4 P's of Marketing?
Price
Promotion
Product
Produce
28
Talking directly with customers to determine and satisfy their needs
Selling
Promotion
Pricing
Fiancing
29
A plan that identifies how a company will use marketing to achieve goals.
Market Strategy
Pricing
Market mix
Target Market