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Media Terminiology Flashcards | StudBud
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Media Terminiology
Media Terminiology
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1
What term is used for the process of merging all media platforms into one?
Synergy
Intertextuality
Hyper-connectivity
Convergence
2
What do we call an audience who choose to consume something that is targeted and specific?
Mass
Niche
Mainstream
Alternative
3
What theory assumes that we see similar archetypal characters in every narrative?
Archetypes
Propp's Roles
Neale's Repetition & Difference
Todorov's Equilibrium
4
What do we call a narrative jumps around to different points in the narrative timeline?
Linear
Non-Linear
Over-arching
Self contained
5
What do we call a narrative that continues from one episode to another?
Over-arching
Non-Linear
Linear
Self contained
6
Which word describes the stripping away of individuality then labelling by common traits?
Conventions
Stereotype
Connotations
Alternative Representation
7
Which word describes the desires, ambitions, motivations and interests of an audience?
Conventions
Demographics
Primary Audience
Psychographics
8
Media representations that favour those in power for the purpose of keeping them in power are?
Pluralistic
Hegemonic
Alternative
Dominant
9
What do we call an audience who reacts to what they consume?
A Primary Audience
A Passive Audience
An Active Audience
A Dominant Audience
10
What term describes when we recognise the traits of one text in another?
Intertextuality
Synergy
Hyper-connectivity
Convergence
11
Which word is defined as "the spirit of the age?"
Pop Culture
Mainstream
Zeitgeist
Dominant
12
What do we call it when audience members make media and publish it?
Viral marketing
Audience as producers
Celebrity endorsement
Nomination marketing
13
Which word describes the fixed features of an audience?
Primary Audience
Psychographics
Demographics
Connotations
14
What do we call images that are representative of a text or a genre?
Ideology
Iconography
Zeitgeist
Connotations
15
Which theory is concerned with passive audiences' taking a preferred meaning of a text?
Reception Theory
Hypodermic Needle Model
Cultivation Theory
Uses and Gratifications Theory
16
Which word describes something that is popular with the public?
Mainstream
Cult
Target
Connotation
17
What do we call a narrative that runs in chronological order?
Linear
Over-arching
Non-Linear
Self contained
18
What do we call the general flow of everyday life?
The dominant ideology
The status quo
The verisimilitude
The norm
19
What term is used for using several different media platforms all at once?
Synergy
Convergence
Hyper-connectivity
Intertextuality
20
What term is used when famous people are used to endorse a brand?
Nomination marketing
Celebrity endorsement
Cost effective marketing
Viral marketing
21
Which theory is concerned with an individual's reading of a text?
Hypodermic Needle Model
Cultivation Theory
Uses and Gratifications Theory
Reception Theory
22
The process of editing a film or trailer is sometimes called...?
The Rushes
Post-production
Scrubbing
Pre-production
23
Which word explains how words give meaning to an image?
Coverlines
Conventions
Connotations
Anchorage
24
Which word describes the slogan put on a film poster?
A Log Line
A Tagline
A New Line
A Strap Line
25
Which word describes representations that go against the dominant ideology?
Negative representations
Connotations
Stereotype
Alternative Representation
26
Which word describes the features that you would expect to see in a media text?
Ideology
Conventions
Primary Audience
Connotations
27
What do we call it when institutions use footage made by the public?
Viral marketing
UGC
Audience as producers
Nomination marketing
28
What term is used for institutions working together to gain more than they would by themselves?
Convergence
Synergy
Kudos
Intertextuality
29
What term is used for promoting a brand or product though sharing posts on social media?
Celebrity endorsement
Cost effective marketing
Viral marketing
Nomination marketing
30
Which theory is concerned with the effects of media consumption over time?
Hypodermic Needle Model
Reception Theory
Uses and Gratifications Theory
Cultivation Theory
31
What do we call the time we spend believing in a screen narrative?
Discourse time
Verisimilitude
Narrative time
Screen time
32
Alternative representations that go against the norm could be called...
Pluralistic
Hegemonic
Ideological
Zeitgeisty
33
Which theory is concerned with the satisfaction we get from different media platforms?
Uses and Gratifications Theory
Reception Theory
Hypodermic Needle Model
Cultivation Theory
34
What theory assumes that all narratives follow a similar structure?
Archetypes
Todorov's Equilibrium
Propp's Roles
Narrative set pieces
35
What do we call types of characters that we see in a certain genre?
Stereotypes
Propp's Roles
Generic Types
Archetypes
36
What do we call it when we see a familiar scene or action that is typical of a genre?
Conventional
A clichè
Stereotypical
A trope
37
What term do we use for a sequence of shots put to music that show a passage of time?
Montage
Flashbacks
Match cut
Non-Linear
38
What do we call a narrative that is sewn up in one episode?
Over-arching
Non-Linear
Self contained
Linear
39
Which word describes the title of a magazine?
A Masthead
A Logo
A Coverline
A Strap Line
40
Which word explains the prominent beliefs of a society or culture?
Dominant Ideology
Dominant Representation
Ideology
Conventions
41
Which of these help to position an audience?
Connotations
Technical Codes
Zeitgeist
An Usher
42
What do we call parts of a narrative that are similar in films from the same genre?
Todorov's Equilibrium
Generic types
Key scenes
Narrative set pieces
43
What do we call types of characters that we see in all stories?
Archetypes
Stereotypes
Propp's Roles
Generic Types
44
Which word describes the people a text is initially aimed at?
Primary Audience
Demographics
Secondary Audience
Connotations
45
What term is used for asking others to perform an act and then share it online?
Celebrity endorsement
Viral marketing
Audience as producers
Nomination marketing
46
What term do we use for parts of a narrative that show us something that happened in the past?
Flashbacks
Montage
Self contained
Non-Linear
47
Which word describes the associations we think of when presented with an image or colour?
Primary Audience
Connotations
Conventions
Stereotypes
