Sports and Entertainment Final Review

The NCAA is a non profit organization

Damage control involves refuting, justifying, or downplaying bad publicity.

The most popular sport world wide is soccer.

Product placement is a growing form of advertisement used in films, television shows, and the live theater.

The Four P's are

The best NFL Team is

Social media advertising includes

____ is the process of making a customer aware of a product, service, or event.

A basic necessity, such as food, clothing, or shelter.

A successful salesperson takes more time getting to know the customers than talking about the products for sale.

College athletes aren't allowed to be paid due to their scholarships, but they are able to have sponsors & endorsements

The main goal of promotion is to increase sales.

A Target Market includes

The only publicly traded NFL team is

The Seattle Seahawks stadium is built to amply the cheers of the fans, known as 12th man, this is

In personal selling, the salesperson always makes the initial contact.

The customers that we are trying to reach with our promotion is

Maslow's hierarchy of needs includes the need for socialization and entertainment

Data must be collected and analyzed to determine if the promotional plan has been successful.

All of the following are examples of sales promotion except

The difference between a theme park and an amusement park is

The most famous & prestigious of the entertainment awards are given by the Academy of Motion Picture Arts & Sciences.

Sports and Event Marketing is the study of promotional activity in the world of entertainment.

The most profitable college sports program is

Marketing is a modern occurrence and has no historical roots earlier than modern baseball.

The NHL stands for

Technology continues to dramatically broaden the choices available for making consumers aware of products and services.

Sales promotions are used only for a limited time

This theme park(s) is based off of one of the largest entertainment brands in the world. It's mascot is a cartoon mouse.

Companies might sponsor an event to

Event producers or sports teams acquire spenders to offset the costs of providing the event.

A product can be a good or a

Public image and community outreach are low priorities for all professional athletes

The performers at the Super Bowl half time show are paid to perform, it is not a publicity stunt.

The best types of public relations focus on the past rather than the future.

An advantage of personal selling is that the sell can immediately address any customer concerns

A qualitative measurement provides information in terms of numbers or percentages.

Advertising is not

An example of social media advertising is when a a small, independent music store recommends a new recording

Social media is expected to be an important part of the development of advertising on mobile devices.

The most watched televised event in the country is the Super Bowl, followed closely by the NBA playoffs.

Top athletes all around the world still market and rebrand themselves

Marketing started in ancient Rome with the gladiators.

The study of ethics includes

The NCAA is the governing association that regulates college sports athletes.

Professional athletes are required to play at least ___ years of college before they are drafted

This is the amount of money people have available to spend after paying for necessities.