Unit 5 Test Review

A product line is...

Seasonal goods are products that customers typically don’t shop for until there is an urgent need to.

Which is of the following is NOT a convenience good?

Which of the following is NOT a Product Packaging Label?

Which of the following is not a phase of product development?

When product prototypes are developed for testing, they may look different than the finished product

Companies are beginning to respond to consumer demand for environmentally sensitive packaging designs. 

How many phases are in the product life cycle?

____ uses technology that keeps foods fresh without refrigeration for long periods of time.

What is a product mix?

____ are packages with preformed plastic molds surrounding individual items arranged on a backing.

Product Planning...

When screening potential product ideas...

____ are products customers perceive as valuable that they have developed string brand loyalty to.

A large manufacturer may produce many different products in a variety of categories.

Which of these is an example of a Shopping Good

Newer, more successful products can push older products out of the market.

____ is the 3rd stage in the Product Life Cycle

Product ____ refers to the number of different product lines a manufacturer sells.

The four phases of the product life cycle are