Entrepreneurship: Market Research

Question 1

Which is not part of the definition of entrepreneurship?

Accepted Answer

Chooses

Question 2

Interviewing customers is...

Accepted Answer

Primary Research, Field Research

Question 3

Classify this customer characteristics: Reads Seventeen Magazine

Accepted Answer

Behavioral

Question 4

Which is NOT a characteristic of an Entreprenuer?

Accepted Answer

Procrastinator

Question 5

Classify this customer characteristics: Married

Accepted Answer

Demographic

Question 6

Data collected by one research project used for a different research project:

Accepted Answer

Secondary Data

Question 7

Classify this customer characteristics: Earns $40,000 per year

Accepted Answer

Socioeconomic

Question 8

A disadvantage of Primary Research is...

Accepted Answer

It can take a long time to gather

Question 9

Speaking to a focus group is...

Accepted Answer

Field Research, Primary Research

Question 10

Conducting a survey of potential customers is...

Accepted Answer

Primary Research, Field Research

Question 11

A specific group of consumers

Accepted Answer

Target Market

Question 12

Reading a magazine to find something out is...

Accepted Answer

Desk Research, Secondary Research

Question 13

Classify this customer characteristics: Age of 50+

Accepted Answer

Demographic

Question 14

Classify this customer characteristics: Like to sew

Accepted Answer

Behavioral

Question 15

Which is now a disadvantage of Entrepreneurship?

Accepted Answer

Be your Own Boss

Question 16

Classify this customer characteristics: Financially Conservative

Accepted Answer

Behavioral

Question 17

Classify this customer characteristics: Works in Atlanta

Accepted Answer

Geographic

Question 18

An advantage of Primary Research is...

Accepted Answer

It is specific to what you need to find out

Question 19

An advantage of secondary research is...

Accepted Answer

It is quick to access and gather

Question 20

Which is not an advantage of Entrepreneurship

Accepted Answer

Risk of Failing

Question 21

Classify this customer characteristics: Hispanice

Accepted Answer

Demographic

Question 22

Classify this customer characteristics: Works in zip code 56701

Accepted Answer

Geographic

Question 23

Classify this customer characteristics: Family of Three

Accepted Answer

Demographic

Question 24

Classify this customer characteristics: Enjoys Chinese food

Accepted Answer

Behavioral

Question 25

Looking on the internet to find something out is...

Accepted Answer

Desk Research, Secondary Research

Entrepreneurship: Market Research

Questions 25

Entrepreneurship: Market Research

Questions 25