Intro to Marketing

Which is NOT one of the 7 functions of marketing?

The effort to inform, persuade, or remind current and potential customers about a product or service

Dictate how much to charge for goods and services in order to make a profit

Provides customers with the goods and services they want

What does the customer want? How will they use it? What does it look like? How is it branded?

Where can I find the product? How can I access the right distribution channels?

Gathering information about customers, trends, and competing products and then analyzing the data

Segmenting a market based on consumer personality traits, values, attitudes, interests, and lifestyles

Advertising strategy that relies on individual distribution of a sales pitch to potential customers (mail, email, text)

Advertising strategy where customers are aware of the product and only require to be reminded about the product

Product, Price, Place, and Promotion are known as the ________________

Segmenting a market on the basis of behavior and usage/decision making patterns

Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities

Understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience

Segmenting a market that divides people on the basis of where they are located

What is the value of the product to the customer? Should discounts be offered?

How can I reach my audience to advertise my product/service? Where will I get my marketing messages to my audience?

Segmenting a market by age, gender, family size, income, occupation, religion, race, etc.

A compilation of a company's strengths, weaknesses, opportunities, and threats is _______________

The process of deciding how to get goods into customer's hands is _______

Defining and subdividing a large homogenous market into clearly identifiable segments having similar needs/wants/demands

A detailed analysis that provides a road map for how a product will enter the market, be advertised, and sold

What is marketing?

Finding the right method and message to educate and influence your consumers at the right time and place is ____________

A group of potential customers to whom a company wants to sell its products/services is _________________