a system for deciding between right and wrong

Which of the following does not demonstrate the emotional value of sports?

catching the latest baseball scores while watching the news

All are examples of poor customer service except

saying, "I'm not sure, but let me find someone who does know"

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Sports & Entertainment Unit 1

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Questions 18

Answers

1
Entertainment marketers can receive instant feedback through
Facebook
All of the above
Twitter
the internet
2
Purchasing a $30 t-shirt after your favorite team wins the championship is an example of
patronage purchase
unsought purchase
emotional purchase
rational purchase
3
Which of the following led to growth in the sports and entertainment industry?
none of the above
rising gasoline prices
less competitive among sports and entertainment businesses
higher standard of living and increased income
4
Ethics is
not getting caught
doing what is easy
all of the above
a system for deciding between right and wrong
5
College athletic conferences used to be based on states within close proximity for traveling. This grouping is based on:
Behavioral-based Segmentation
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
6
What was the first paid admission athletic event?
Basketball Game
Boxing Match
Baseball Game
Tennis Match
7
All of the following are demographics except:
age
marital status
price
income
8
Which of the following is an element of distribution?
Shipping TVs to an electronics retailer
Selling tickets for a concert online
All of the above
Selecting a host city for a soccer tournament
9
Which of the following does not demonstrate the emotional value of sports?
purchasing a jersey displaying your favorite player's number
catching the latest baseball scores while watching the news
taking a vacation to go see the olympics
buying season tickets each year to your college's football games
10
Number of times per advertisement, game, or show that a product or service is associated with an athlete, team, etc
gross impression
timing
new opportunities
sports marketing goal
11
This term means the business is legally responsible for damages and possibly medical costs of an injured person
Liable
Risk Transfer
Risk Avoidance
Risk Retention
12
All are examples of poor customer service except
placing customers on hold for long periods of time
saying, "I'm not sure, but let me find someone who does know"
talking on the phone while people are waiting
saying, "it's not my department"
13
All of the following are examples of human risk except
unskilled labor
poorly trained employees
employee dishonesty
thunderstorms
14
Strong, voluntary adherence to honesty and morality is called
Integrity
Ethical Dilemma
15
An example of a specific market segment is
females between the ages of 14 and 18
none of the above
the entire population of a country where the business is located
all women worldwide
16
When you and your friends decide to attend a concert instead of a football game, the football game becomes your
lost purchase
opportunity cost
economic gain
economic alternative
17
Which of the following can be considered entertainment?
Both red and yellow
Whatever people are willing to spend their time and money watching
Participation in sports competition
Performing arts (theater, ballet, concerts)
18
Which of the following marketing mix elements makes consumers aware of products and events?
Product
Place
Promotion
Price

Sports & Entertainment Unit 1 Flashcards | StudBud