Symbolic or Technical elements that are predicted/familiar

Any form of reproduced communication (book, film, CD,ad,etc)

Verse or song that repeats sounds or has a catchy rhythm

Break down a media text into parts in order to understand it

Text including advertisers name/sales message/trademark

Common characteristics used for population segmentation, Includes Age, Gender, Post Code and Income

A trend that many people are interested in for a short time

The recipient of the intended communication

Claim for superiority a brand makes through verbal/print ads

Ad technique: product is linked with a certain lifestyle

Extending the brand name to other products

A new jolt occurs each time the camera shot changes

The sex group that an individual biologically belongs to

The methods of communication used to reach a large audience

Products in which most of the brands available are identical

Behaviors that society deems appropriate for each sex

Process: selling a product based on what its image should be

New products in the same category using the same brand name

A short phrase describing the contents of a media text

Left, Right, Forward, Backward, Up, Down, Zoom

Devised by fitting parts/elements together systematically

Short phrase that introduces detail info. for the media text

The distance between the camera and the subject

What is appeal to emotion?

An advertising technique that appeals to feelings

Generalization of how men/women behave

An ad technique when products are sold to us based on fears

A set of beliefs on an individual, class, etc.

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Media Studies Terms

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Media Studies terms to learn #cool

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Questions 30

Answers

1
Codes/Conventions
Having lights, sound, actions of character set a certain way
Symbolic or Technical elements that are predicted/familiar
The set behaviors acted out by recurring characters
Having a set to make you think it is real
2
Media Text
The captions, headlines and written portions of an ad
The font chosen
Strictly written media forms (newspaper, magazine)
Any form of reproduced communication (book, film, CD,ad,etc)
3
Jingle
Verse or song that repeats sounds or has a catchy rhythm
A slogan or catchphrase
Not a media term
The songs that play on the soundtrack of a movie
4
Deconstruct
Taking apart the different layers of a image in photoshop
Break down a media text into parts in order to understand it
Taking apart a building
To trim longer videos into clips to increase action
5
Copy
Product placement
Text including advertisers name/sales message/trademark
When the same design elements are constant through the brand
When another brand designs a similar product
6
Demographics
"Demo" is the short form
Common characteristics used for population segmentation
Includes Age, Gender, Post Code and Income
The first graphics (video or image) used in a media text
7
Fad
A long term code/convention trend
Acronym for "Federal Advertisement Department"
A trend that many people are interested in for a short time
Short term for: Fadrication
8
What is an audience?
News sources
Middle aged men
The recipient of the intended communication
The people who make the media
9
Claim
When a brand buys a product from another company
Claim for superiority a brand makes through verbal/print ads
Another way to refer to an image's or video's watermark
When a brand/company claims the product as their own
10
Association
When brands are related with a line of products
Ad technique: product is linked with a certain lifestyle
Extending the brand name to a variety of media forms
When a celebrity is associated with a movie/tv show
11
Brand Extension
Extending the brand name to other products
When the brand lengthens their name
When the brand sells hair extensions
When two brands combine forces to make better products
12
Jolt
Jolt is a photo-shop/movie editing program
A song or verse that has a catchy tune
A new jolt occurs each time the camera shot changes
A genre of songs with electric beats
13
Gender Identity
The role the men and women must play on TV
The stereotype of men/women (i.e. Nagging Housewife)
The set of behaviors that society deems appropriate for men
The sex group that an individual biologically belongs to
14
Mass Media
Several forms of media are used to advertise one product
The methods of communication used to reach a large audience
When the group designing the media is large (corporations)
When a media is directed at a small audience
15
Parity Production
Products available at a store
Products that come in large proportions
Products in which most of the brands available are identical
A production that is started by a music productuions
16
Gender Role
The actor plays a character role that is another gender
The role that gender plays in deciding which actors to cast
The sex group to which an individual biologically belongs
Behaviors that society deems appropriate for each sex
17
Camera Angles
Zoom in, Zoom Out, Left and Right
High, Straight, Left, RIght
Low, High, Straight
Pan, High, Low, Straight
18
Marketing
Department that deals with statistics (items sold, price)
Process: selling a product based on what its image should be
Not a media term
When a product is advertised at a Marketplace/Plaza
19
Line Extension
New products in the same category using the same brand name
When the owner of a brand passes down his business
When products are redeveloped and reformulated
When brands connect to create one product
20
Caption
When a brand/company claims a media text as their own
The title and subtitle of a media text
A tag (i.e. #SAVETHEBEES)
A short phrase describing the contents of a media text
21
Camera Movement
When the camera remains in one spot for the entire shooting
Left, Right, Forward, Backward, Up, Down, Zoom
The video is shot with a handheld camera technique (shaky)
The angle the camera is held at
22
Constucted
The visual organization of information (magazine, newspaper)
How the plot is designed to build on itself
Referring to the stability of the tv show/movie sets
Devised by fitting parts/elements together systematically
23
Headline
Short phrase that introduces detail info. for the media text
Short phrase that describes the contents of an illustration
The cited sources at the end of an article
The length/width of a newspaper article
24
Brand Equity
When brands share the blame for a controversial media text
When Sponsors donate funds to a brand to make a product
Money earned by a brand name
When a product is manufactured for less than it is sold for
25
Camera Shots
The angle the camera is at
The distance between the camera and the subject
When several images are combined to make one video clip
The dimensions of the camera's image
26
What is appeal to emotion?
Ad technique where products are sold based on our fears
When people in the media are sad
An advertising technique that appeals to feelings
Verse or song that repeats sounds or has a catchy rhythm
27
Gender Stereotype
The job that a character in a media text has
When men do not conform to societies standards in a film
A genre of tv shows/films
Generalization of how men/women behave
28
Fear Tactic
An ad technique when products are sold to us based on fears
An iconic film that is used as the base for many other films
The horror genre as a whole
A horror sub-genre using realistic circumstances
29
Ideology
A set of beliefs on an individual, class, etc.
The first stage of planning: strictly based on ideas
A science that studies how ideas are formed from media texts
A genre of film based on the conception of a great idea
30
Genre
The general intended audience
Horror, Comedy, Movie, TV Show
Named after Wilford Genre and refers to his theory of codes
A type or kind of media

Media Studies Terms Flashcards | StudBud