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Effective Advertising and Sales Promotion Flashcards | StudBud
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Effective Advertising and Sales Promotion
Effective Advertising and Sales Promotion
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ADVERTISING: EFFECTIVE ADVERTISING & SALES PROMOTION #advertising
Flashcards
25 cards
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Questions
25
Answers
1
which of the following is an advantage of secondary market research?
the data are always current & never outdated
uses observation used to view consumer's reactions
less expensive than primary research
the data provide a competitive advantage
2
Bonus given to salespeople for selling a specific brand
push money
sample
coupon
deal loader
3
When an ad is generating buzz by getting people talking, it is building
synergy
concreteness
momemtum
sales
4
most of the popular methods for primary market research
sample
rebates
premium
coupons
5
The plan that specifics how the marketing research process will be implemented is known as the
research approach
research design
data analysis
annual report
6
advertising creativity is associated with which of the following concepts
a new way of thinking
attention-grabbing & memorable events
fresh, new ideas
all of the above
7
Description of what the advertising campaign is to accomplish
brainstorming
creative brief
premium
survey
8
Process of collecting data for the first time to use in solving a specific problem
primary market research
secondary market research
synergy
brainstorming
9
process of analyzing data previously gathered for other purposes
primary market research
MKIS
marketing-information system
secondary market research
10
Small number of people who were recruited to discuss a topic being studied
creative brief
sample
synergy
focus group
11
The desired results of an advertising campaign are
communicate product benefits
build brand awareness
all of the above
encourage trial purchases
12
The fourth step of the marketing research process is to
report and present the data
develop the research design
collect data
identify and define the problem
13
Organized approach of generating a large number of ideas in a group setting
research
synergy
brainstorming
push money
14
a premium given by a manufacturer to a retailer for ordering a certain quantity of a product
deal loader
rebate
trade allowance
refund
15
Sum of the results produced by a team
synergy
sampling
push money
survey
16
an item offered for free or at a reduced price with the purchase of another item
rebate
coupon
premium
trade allowance
17
all of the following are limitations of marketing research except
it is expensive
it is not an easy task
it increases the risk of doing business
it depends on the accuracy of the data collected
18
Generally, an advertising campaign objective could include all of the following except
collect research data
encourage trial purchase
build brand awareness
communicate product benefits
19
a organized method for collecting & reporting information need to make marketing decisions
marketing research
marketing-information system
secondary marketing research
primary marketing research
20
a bonus pack is an example of a(n)
POP display
rebate
sample
price deal
21
Certificate that entitles the buyer to a price reduction on a product or service
coupon
rebate
premium
22
Reward offered by manufacturers to retailers in exchange for supporting a manufacturer's brand
trade allowance
rebate
coupon
coupon
23
Marketing research is the process of ___ the data needed to solve marketing problems
planning
analyzing
collecting
all of the above
24
A smaller group that is representative of the target market
sample
target market
deal loader
synergy
25
The objective that every company strives to meet
sample
brand loyalty
trial purchases
brainstorming
