CALP REVIEW

Question 1

The definition of BRANDING is your promise to the customer and includes what you offer and how you are different.

Accepted Answer

True

Question 2

An open ended question elicits needs and interests.

Accepted Answer

True

Question 3

Mystery Shopping should be done how often:

Accepted Answer

Every three months

Question 4

Rental rates reduced by incentives applied may be called:

Accepted Answer

Net Rent

Question 5

Video tours, website demonstration and self-tours are all examples of:

Accepted Answer

Virtual Leasing Technology and Options

Question 6

The SILO MENTALITY results in low work efficiency, poor morale and negatively impacts culture of the community.

Accepted Answer

True

Question 7

The two different forms of discrimination are:

Accepted Answer

Disparate Treatment and Disparate Impact

Question 8

Inbound Marketing refers to contacting prospective residents either directly or indirectly.

Accepted Answer

False

Question 9

Third-party fraud is when the applicant assumes a stolen identity v. creating a fake identity which is synthetic fraud.

Accepted Answer

True

Question 10

Key concepts in responding to crisis include: ( select all that apply)

Accepted Answer

Righting Wrongs, Talking Straight, Practicing Accountability

Question 11

The three ways to shop your competition are:

Accepted Answer

Phone, In Person and Online

Question 12

The 3 areas of Specialized Knowledge are:

Accepted Answer

Product Knowledge, Market Knowledge, Resident Profile Knowledge

Question 13

The following are examples of time consumers (select all that apply):

Accepted Answer

Package Deliveries, Resident Requests, Supervisor Requests

Question 14

Which are examples of "BIG ROCKS"?

Accepted Answer

True Priorities, Shopping Competitors

Question 15

"Knitting" as it relates to goal setting means having shared goals between departments or people.

Accepted Answer

True

Question 16

The four components of the " Market Analysis" are:

Accepted Answer

Regional, Neighborhood, Property, Competitor

Question 17

What are the 3 steps in the relationship-sales process?

Accepted Answer

Needs Assessment, Close, Presentation

Question 18

The "Marketing Strategy" identifies specific goals and metrics used to assess performance.

Accepted Answer

False

Question 19

The term cascading refers to :

Accepted Answer

Passingthe company goals to every level in the company

Question 20

Multitasking increases performance and allows team members to complete various tasks efficiently at once.

Accepted Answer

False

Question 21

A competitor property is any community with architectural style and features similar to yours that shares prospects.

Accepted Answer

False

Question 22

The 3 step process to managing objections is:

Accepted Answer

Admit, Explain, Resolve

Question 23

The ultimate goal of the phone call is:

Accepted Answer

The Application

Question 24

" LITTLE ROCKS" are less important than big rocks but are urgent at the time.

Accepted Answer

True

Question 25

A Reasonable Accommodation is a change to the property policies, procedures or services to a disabled resident.

Accepted Answer

True

CALP REVIEW

Questions 25

CALP REVIEW

Questions 25