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UMM Product Flashcards | StudBud
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UMM Product
UMM Product
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Flashcards
6 cards
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Practice quiz
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Questions
6
Answers
1
What are the Three Levels of a Product
Core, actual, augmented
Tired from such concepts
Life, cycle, maturity
introduction, growth, maturity
2
____ selling the product into new geographical areas or creating a version for different segments
Advertising
New packaging
Explore new markets
Adding value
3
Guess what is today's topic (hint: uploaded on UMM 103 channel)
No idea
Direct, Online, Social Media,and Mobile Marketing
Assignment support
How can I predict
4
What is it?
Sales and profits development
Extension strategy
product life cycle
adding value
5
Advertising, price reduction, adding value, explore new markets, new packaging are_____
Extension strategies of product
Product life cycle
Promotion Mix
Marketing mix
6
In Extension strategy the use of
Advertising
means trying to gain a new audience or remind the current audience
False
True
