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SEM 2 Review #3 Flashcards | StudBud
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SEM 2 Review #3
SEM 2 Review #3
40 terms
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StudBud Administration
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Third practice review for final
Flashcards
40 cards
F
Practice quiz
P
Host live
L
Questions
40
Answers
1
Questionnaires, interview forms, & other documents are included in which part marketing report?
Introduction
Summary
Analysis
Appendix
2
Sports/event organizations can estimate demand & identify market trends by tracking what?
Qualifying Distribution Channels
Analyzing Consumption Patterns
Tabulating Quotients
Establishing Standards
3
When pro athletes' unions negotiate salaries & playing conditions they are engaging in what?
Free Agency
Competitive Advantage
Labor Resistance
Collective Bargainging
4
Why do organizers of major events hire the services of professional lighting & sound companies?
To work with network broadcast crews
To monitor the timing of all event activities
To entertain crowds during half-time shows
To install and operate technical syatems
5
When preparing budgets, a guideline to follow is to keep them flexible due to budgets is what?
Objectives
Forecasts
Techniques
Concepts
6
When analyzing the historical data in a data warehouse, which is true of its data?
The data are static
Related data are grouped together in folders
The data change as modifications are made to the database
Data maintains the uniqueness of the applications
7
What is a potential threat a manager might identify in a SWOT analysis?
Growing Government Regulation
Weak Market Image
Cost advantages
Economy Rebounding
8
A business that continuously monitors its marketing plan should take corrective action when?
Performance does not meet the established standards
Output is equivalent to product demand
Competitors are not meeting their quotas.
Sales objectives are met for 3 consecutive months
9
The main portion of a marketing report that explains research findings should include this?
Supporting tables and graphs
Data-collection procedures
Technical appendixes and indexes
Summaries and recommendations
10
Which must coincide when using descriptive statistics in order to have normal distributed data?
Mean, median, and mode
Range, dispersion, and confidence interval
Standard deviation, percentiles, & pictorial representations
Ordinal, nominal, and binomial
11
A business bought items at $9.32 each. Expenses total $1.65 per item. What is the breakeven pt?
$11.26
$11.92
$11.71
$10.97
12
You make 6000 hats & sell $6 each. They cost $4 to make. What do you need to sell to break even
6000
600
3000
4000
13
The marketing objective that a business develops for its marketing plan should lead to what?
Decreased Taxes
Decreased Costs
Increased Sales
Increased Prices
14
Expanded bandwidth is changing the face of in-home entertainment by performing which activity?
Allowing for delivery of the Internet through TV sets
Creating high-definition TV
Eliminating the need for cable hookups?
Improving fiber-optic cable and electrical lines
15
When Dunkin picked its target market it generate appeal with one offer. This is ____ marketing.
Mass
Isolated
Niche
Individual
16
Which is a characteristic of product bundling in the sports/event industry?
Lower Quality
Lower Prices
Higher Quality
Higher Prices
17
What portion of the license agreement specifies the beginning and ending dates of the contract?
Restrictions and requirements
Term
License grant
Warranties and obligation
18
When writing marketing reports, researchers should make sure that they add a section about this
Qualifications
Limitations
Regulations
Populations
19
When doing a competitive analysis a firm discovers a competitor's weakness. What is this?
Ethical Disadvantage
Product Liability
Internal Threat
Marketplace Opportunity
20
What decision about place must be made in sports and entertainment marketing?
Will local or national media be used?
Should direct mail be sent to ticket holders of last season
How will fans obtain the schedule of events?
Where will ticket outlets be found?
21
Why do sports or event organizations maintain sales and accounting records?
To measure economic impact
To calculate salary information
To determine household income
To prepare promotional material
22
Forecasting sales for marketing plans is important because the forecast is used as what?
Complication of Data
Standard of Measurement
Method of Communication
Type of research
23
Entertainment marketers should identify their target markets after they have examined what?
Available data and research about the segment
Customized products that fit the needs of the market
Past ticket sales records for similiar events
Retired people with discretionary income
24
SWOT analysis shows buying preferences are changing & the business has very limited products
Internal weakness compensating for an external threat
External threat attacking an internal weakness
Internal strength responding to an external threat
External opportunity coinciding with an internal strength
25
Which is an internal strength that a business might identify during a SWOT analysis?
Financial Resources
Limited Competition
Extensive Regulations
Increased Expenses
26
What do amateur sports organizations often solicit in order to be able to operate?
Playing time
Free publicity
Media coverage
Grant money
27
To ensure an event is ready for attendees, sports marketers might refer to this document?
Production Checklist
Guest List
Function Sheet
Inventory Agenda
28
BEFORE a sports organization can create goals for each one of its fan bases, what must they do?
Determine its strength and weaknesses with each public
Evaluate the impact of various publicity messages
Establish a good relationship with a member of each fan base
Identify the tools to deliver the public-relations message
29
A characteristic of a full-service advertising agency is that it contains which area?
Creative Department
Printing Facility
Talent Agency
Television Studio
30
Sports marketers use public-relations strategies to create & maintain what characteristics?
Indifferent Attitudes
Specific Images
Low Profiles
Suitable Illusions
31
What factor should event marketers consider when identifying target markets for specific events
Behavior
Attitude
Character
Culture
32
When forecasting sales for marketing plans, businesses often rely on which component?
General statistics
Supplier data
Research information
Operating reports
33
Which situation should a business consider prices of competitors when making a marketing plan
Selecting a new supplier
Introducing a new product
Analyzing a new database
Organizing a new division
34
Once SWOT analysis identifies an internal strength, a business can take advantage of this?
Marketing strategy
Promotional technique
External opportunity
Operating procedure
35
Businesses often ask for the zip code of customers at the checkout counter to obtain what info?
A geographic area for a direct-mail campaign
How often the customers visit the business
How much customers can pay for products
The average age of customers
36
Which is the main characteristic of a full-service advertising agency?
It specializes in providing creative services
It does not limit its service to promotion
It does not provide services to individuals
It specializes in buying media time and space.
37
One of the purposes of conducting a market analysis is to develop which component?
Management Team
Distribution Plan
Operating Budget
Customer Profile
38
What strategy is this? Placing a funny video on YouTube with over 3 million views within 3 days
Pay-it-forward advertising
Loyalty Programming
Product Placement
Viral Marketing
39
Sports organizations need to build positive relationships with the media because they have?
The ability to control advertising sponsors
Little control over what is considered newsworthy
Very few regulations that they must follow
The means to spread news to the masses
40
A Pro Football team raised ticket $ for next season because of a winning streak. What is this?
Previous winning potential
What the market will bear
Location of the target market
Number of games played
