Sports and Entertainment Marketing Preview

Potential customers with shared needs who have the desire and ability to buy a product

Intangible products, such as theater tickets

A combination of 4 basic marketing strategies, known as the 4 P's-product, price, place & promo

path a product takes from the producer to consumer

Stats. that describe a population in terms of personal characteristics

A specific group of consumers that an organization selects as the focus of its marketing plan

Basic necessities such as food, clothing or shelter

The developing, promoting, and distributing products, goods and services to satisfy customers

SEM stands for Sports and Entertainment Marketing

The most powerful sports league in the U.S. is:

Economic impact from Sports Marketing includes revenue from hotels, sponsors, concessions etc...

Things that people desire based on personality, experiences, or information about a product

Which of these is NOT part of the Event Triangle.

Idea that organizations need to satisfy their customers while also reaching their goal

Tangible products, such as sports equipment