Quiz on Consumer Decision Making

A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?

Thought process of a purchasing decision

Specific group for which a business's products, services and marketing efforts are intended

The group to which an individual looks as a source of personal standards

Lifestyle is identified by which of the following?

Searching information based on previous experiences of using the product or service

Which of the following is NOT a tactic of reducing cognitive dissonance?

Which of the following is the 3rd step of the consumer decision making process?

Different stages of a family experience, such as marriage, birth and retirement, are

Searching for outside information to learn about the product or service

Post-purchase anxiety/regret caused by the doubt of whether a correct decision has been made

Which of the following is an example of a marketing source of information?

The driving force causes actions to satisfy a need is called:

Quantifiable statics detailing individuals' age, gender, ethnicity, occupation and income are