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Mass Communication - DSA 2 Flashcards | StudBud
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Mass Communication - DSA 2
Mass Communication - DSA 2
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1
Which of the following is an example of a mass communication event?
A presidential debate broadcast live on television
A small group meeting
A personal phone call
A classroom discussion
2
Which of the following is an example of persuasive communication?
A political campaign speech
A documentary on ancient civilizations
A live concert performance
A news report on global warming
3
What is a key characteristic of entertainment communication?
It is primarily used in corporate communication
It focuses on delivering factual news
It aims to relax and engage audiences
It is only applicable in social media
4
Which of the following is a key characteristic of a PSA?
Focuses on commercial gains
Delivers short, impactful messages
Is used solely by government agencies
Targets only young audiences
5
Which of the following is a tool used in public relations?
Fiction novels
Media conferences
Product pricing strategy
Animated cartoons
6
Which of the following is NOT a type of communication?
Mass Communication
Interpersonal Communication
Group Communication
Silent Communication
7
How does mass communication contribute to cultural exchange?
By focusing only on political messages
By showcasing diverse perspectives and breaking cultural barriers
By reinforcing local traditions exclusively
By limiting the spread of international ideas
8
In the communication process, what does decoding involve?
Creating and structuring the message
Choosing the correct channel for delivery
Sending a message to a mass audience
Interpreting and understanding the message
9
Which media platforms are commonly used for advertising?
Memoirs, personal blogs, autobiographies
Government websites, textbooks, encyclopedias
Social media, TV, newspapers
Scientific journals, documentaries, white papers
10
Encoding in communication refers to:
The response given by the receiver
The process of receiving and interpreting a message
The sender translating thoughts into a message
The transmission of a message through a channel
11
Mass communication is defined as:
A one-to-one private conversation
Face-to-face communication in small groups
Communication through media to a large audience
A secret form of encrypted messaging
12
What is the primary purpose of the informative function of communication?
To entertain audiences
To persuade consumers
To impart information and share knowledge
To shape political opinions
13
What is the main goal of advertising in mass communication?
To promote products, services, or ideas
To spread public service messages
To provide educational content
To entertain and inform people
14
Public Service Announcements (PSAs) are designed to:
Entertain audiences with fictional content
Inform or educate the public on social issues
Promote commercial products
Provide confidential corporate reports
15
What is the primary role of public relations in mass communication?
To manage communication between organizations and the public
To persuade consumers to buy products
To create entertainment content
To spread misinformation
