DATA ANALYTICS MIDTERM LQ

_______ is a process of inspecting, cleaning, transforming, and modeling data

Analytical methods and marketing models are the principal components

_____ has been helping marketers by developing databases

2. _______includes ways of working with information (data) to support the work.

An MIS provides a continuous flow of information about prices, and advertisingexpenditures

Finding and processing the correct data, is one of the principal problems of tourism managers

DMOs are crucial because they are very cost intensive

Defines HOW the system should be implemented regardless of the DBMS.

An organized view of database concepts and their relationships.

To avoid investment failures the target market has to be clearly defined

This Data Model describes HOW the system will be implemented.

The MANAGER may be faced with a variety of different data sources with deviating result-

Marketing information systems and marketing decision support systems provide a set of techniques

It is concerned with investigating any issues related to marketing

____ is required at all the stages of the marketing research process.

Managers prefer uncertain information based on speculation,hearsay and gossip

The ______ may require access to subsidiary information to correctly interpret the secondary data he/she is processing.

The process of gathering and measuring information on variables of interest

MGDSS consists of software that supports electronic meetings and facilitates group interaction and data exchange

TOURISM MANAGERs work at an unrelenting pace and at a highlevel of intensity

DMO stands for?

The purpose is to developed technical map of rules and data structures.

__________ is the function that links the consumer, customer, and public to the marketer through information

The __________ system provides the data about the happenings in the market.

This Data Model defines WHAT the system contains

The _______ Phase is the identification of a unique competitive positioning are necessary

The information can be collected from the documents such as invoices, transmit copies and billing is considered as:

It is concerned with investigating market

It offers database abstraction and helps generate the schema.

method is not only about “what” people think but also “why” they think so.