The Digital Economy: Weeks 1-4 Quiz

Question 1

Which age group below is referred to as Generation Z

Accepted Answer

1997- 2015

Question 2

Which of the following devices is the one mostly used to access the Internet

Accepted Answer

Mobile phone

Question 3

What is critical to the success of an E-Commerce Website?

Accepted Answer

A clear call to action

Question 4

Research has shown that Generation Z prefer to be engaged by...

Accepted Answer

Real people

Question 5

Use of the Internet raises many issues relating to.....

Accepted Answer

Security

Question 6

How many Pillars of the Digital Economy did Richard Adams Identify?

Accepted Answer

7

Question 7

What does I.O.T refer to?

Accepted Answer

Internet of Things

Question 8

Which is the largest Economic Sector?

Accepted Answer

The Services Sector

Question 9

An Internetworked Business is characterised by the...

Accepted Answer

application of IT throughout the whole organisation

Question 10

Which of the following is not a driver of a Web Enabled Business?

Accepted Answer

Wanting a website

Question 11

What technology are Machine Learning & Deep Learning subsets of?

Accepted Answer

Artificial Intelligence

Question 12

Which of the answers below is not one of the key principles of developing a Digital Business Strategy

Accepted Answer

Know how Green your organisation is

Question 13

On which Social Media Platform is B2B Social Engagement Highest?

Accepted Answer

Instagram

Question 14

What is M-Commerce

Accepted Answer

Mobile Commerce

Question 15

A key enabler of Personalized Online Marketing is....

Accepted Answer

Big Data

Question 16

Where is Sensor City?

Accepted Answer

Liverpool

Question 17

Of the 7.75 billion world population, how many people are estimated to use the Internet

Accepted Answer

Around 5 billion

Question 18

The successful functioning of the Internet is largely due to the existence of:

Accepted Answer

Regulations and Protocols

Question 19

What is Blockchain?

Accepted Answer

A digital ledger in which transactions are recorded

Question 20

Which specific Economic Sector is Morrisons part of?

Accepted Answer

The Grocery Sector

Question 21

What does the term Disintermediation mean?

Accepted Answer

reduction in the use of intermediaries between producers and consumers

Question 22

A Web Enabled Organisation......

Accepted Answer

Offers a product or service through or with the World Wide Web

Question 23

The World Wide Web is...

Accepted Answer

A service on the Internet

Question 24

By 2021 how many 12-15 year olds owned a mobile phone?

Accepted Answer

73%

Question 25

Which Social Media Platform are 15 -17 year olds likely to use the most?

Accepted Answer

You Tube

Question 26

Who is usually credited as being the origiator of the term "Digital Economy"

Accepted Answer

Don Tapscott

Question 27

A Washing Machine that comes with it&#x27;s own App for operation is:

Accepted Answer

Part of the Internet of Things, 6th Generation

Question 28

Which of the following is NOT a part of the Grocery Sector?

Accepted Answer

Morrisons

Question 29

Business Strategy should be focussed on.....

Accepted Answer

Migrating and becoming a web enabled organisation

Question 30

What does "B2B" Means

Accepted Answer

Business to Business

The Digital Economy: Weeks 1-4 Quiz

Questions 30

The Digital Economy: Weeks 1-4 Quiz

Questions 30