Marketing Ch 1 Review for Quiz

Which are the 4 Ps?

What will companies use to persuade and inform the buyer?

The marketplace can be referred to as "the world of trade".

It's practical for Marketers to sell their products to everyone.

___ is the trade of things of value between buyer and seller.

_____ are intangible customer benefits that are produced by people or machines.

Which of the following are NOT stakeholders?

Marketers will determine the ____ carefully on the basis of what the buyer will pay for it.

Place is all the activities to get the product to the right customer when they want it

Which of the 4 Ps involves supply chain management?

The Marketing Mix is broken down into five parts.

In _____, merchandise or services are sold from one business to another.

Someone or something affected by a product or service is called a stakeholder.

What is the process called in which businesses sell to consumers?

Buyers give money & information to the seller.

Thoughts, opinions, and philosophies; intellectual concepts such as these can be marketed as...

What is another name for the 4Ps?

Another name for the supply chain management is marketing channel management.

Promotions can enhance a product's value or service.

Marketing does not entail an exchange.

Customers, supply chain partners and society at large are considered...

What is the term for everything the buyer gives up in exchange for the product?