Review of the Market & Marketing Mix

A communication used to inform, persuade, or remind people about a business's products:

Dividing based on Type of climate, Continents, Nations, Regions, States, Zip Codes, & Neighborhoods:

Distribution, method of transportation, & how inventory will be handled:

Dividing the entire market into smaller groups who share similar characteristics:

A single marketing plan used to reach all consumers:

Determine customer needs, wants, & responding to those needs & wants through communication:

States that businesses become successful by directing all of their efforts to satisfying the needs & wants of customers:

Price setting, terms, & discounts:

Dividing based on Age, Gender, Origin or Heritage, Religion, Social or Economic Status, or Life Stage:

The process of developing, promoting, pricing and distributing products in order to satisfy customers' needs and wants:

Informing & reminding customers of the products available to them or Persuading customers to purchase a product:

What will be the message? When, Where, & How will the message be delivered?

Concepts & procedures to obtain, develop, maintain, & improve a product/service mix in response to market opportunities.

The amount a business charges customers for their products:

A combination of decisions a business must make in order to best reach its target market:

The group of potential consumers who share common needs & wants that have the ability & willingness to buy the product:

Getting information needed to make sound business decisions, obtaining feedback & using it to make decisions:

The location, transportation, storing, & handling of goods on their way from the manufacturer to the consumer:

Choice of product, packaging, level quality, brand name, & warranty:

The Four Ps;

Dividing based on Motives, Attitudes, Opinions, Interest, Activities, Personalities, & Lifestyle

A value to charge for goods & services, considering the cost, competition & what the consumers are willing/able to pay:

Includes the goods & services a business will offer to its customers:

Dividing based on Product Benefit, Occasion Response, Loyalty, Holidays:

Making products available at the right time & location:

The group of consumers that a company desires to have as customers: