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ENM402.UNIT1.VOCABULARY Flashcards | StudBud
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ENM402.UNIT1.VOCABULARY
ENM402.UNIT1.VOCABULARY
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Flashcards
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Questions
15
Answers
1
Measuring customer satisfaction is crucial for improving our services.
False
True
2
The new business idea is not __________ without sufficient market demand.
test
gauge
gather
viable
3
We need to __________ the effectiveness of our new marketing campaign.
launch
viable
gauge
gather
4
Before we gauge a product, we need to understand the market demand.
True
False
5
__________ is the process of gathering existing information from various sources.
Desk research
Respondent
Launch a product
Qualitative research
6
To understand customer preferences, we conducted an __________.
viable
desk research
online survey
product tester
7
A __________ evaluates the product and provides feedback before it hits the market.
researcher
product tester
interviewer
respondent
8
__________ are detailed conversations with individuals to explore their opinions.
gauge
Product tester
In-depth interviews
Online survey
9
Each __________ provided valuable feedback on the new product.
respondent
data analysis
qualitative research
quantitative research
10
The sample size should be large enough to represent the population accurately.
True
False
11
__________ involves collecting original data directly from sources.
Primary research
Desk research
Sample size
Customer satisfaction
12
Identifying the data analysis helps in tailoring marketing strategies effectively.
False
True
13
We gathered insights through __________, where we discussed with small groups of people.
focus groups
data analysis
quantitative research
respondent
14
Data analysis helps in interpreting the collected data to make informed decisions.
True
False
15
__________ involves non-numerical data to understand concepts and opinions.
Customer satisfaction
Qualitative research
Quantitative research
Desk research