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Marketing the Business Part 2 Flashcards | StudBud
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Marketing the Business Part 2
Marketing the Business Part 2
30 terms
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#Public Relations
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Stage 3 in a public relations campaign is...
Implement the public relations campaign
Identify the intended publics
Develop specific public relations strategies & tactics
Establish public relations objectives
2
Products decline because.....
Changing public perceptions
New Technologies
New Products
All of the above
3
Bringing the crisis under control & dealing with the intense media scrutiny is the purpose of..
None of the above
Corporate Social Responsibility
Public Relations Campaign
Crisis communication plan
4
The publics for an ice-cream store would be...
Government publics,citizens-action publics, local community
General publics and media publics
Internal publics, general publics, media publics
Internal publics, governement publics, general publics
5
Which of the following could be considered effective strategies for managing customer relations
All of the above
Developing a successful complaints handling system
Having a flexible returns and refunds policy
Developing a customer loyalty program
6
Product placement in films or TV programs and Sponsorship deals are criticisms of marketing?
True
False
7
Which of the following would NOT be an effective strategy for managing customer relations?
Catering for a multicultural market
Investing in advertising campaigns
Taking a proactive customer approach to quality service
Developing an effective online presence
8
Match the type of public with the definition...The three levels of regulators
General Publics
Media Publics
Citizens-action publics
Government Publics
9
The R in SMART stands for?
Realistic
Radiant
Role
Relevant
10
Which of the following is an example of socially responsible marketing?
All of the above
Designing environmentally friendly packaging for the product
Donating a portion of all sales to a local charity
Sponsoring a community outreach program
11
Groups that the business interacts with, have a vested interest in, or impact on its objectives
Customer base
Publics
Image
Public Relations
12
Match the type of public with the definition...Employees and Managers
Internal Publics
General Publics
Government Publics
Media Publics
13
Which of the following would be considered a role of public relations personnel?
All of the above
Writing a press release to be used by the mainstream media
Product development
Creating advertising campaigns
14
Which of the following situations would require action from public relations personnel?
All of the above
Increased media attention due to the SR activities
Increased media attention due to the success of the products
A crisis whereby the reputation of the business is at risk
15
Product Placement is the inclusion of product advertising in entertainment?
True
False
16
Match the type of public with the definition...Print & electronic news reporting organisations
Government Publics
Local Community Publics
Media Publics
Internal Publics
17
Match the type of public with the definition..Groups that may scrutinise a business's behaviour
Local Community Publics
Citizens-action publics
Internal Publics
Government Publics
18
At what stage of the product life cycle would you expect the product to be discontinued?
Decline
Maturity
Growth
Introduction
19
Which one is not a main type of public?
Media
Public Relations
Citizen- action
Government
20
Which of the following is a key feature of the introduction phase of the product life cycle?
The product is modified to attract a new customer base.
Tastes change, new products come on the market to replace it
Sales are at a maximum.
The business tries to build awareness.
21
Match the type of public with the definition...The broader Society
Local Community Publics
General Publics
Internal Publics
Government Publics
22
Which one is NOT a way in which public relations activities can assist in achieving objectives
Issues monitoring
Promoting a positive image
Crisis management
Complaints, returns and refunds
23
At which stage of the product life cycle would you expect to see the highest level of sales?
Growth
Introduction
Decline
Maturity
24
There are how many elements in a crisis communication plan?
12
10
4
8
25
Which of the following best describes ‘green marketing’?
All of the above
Marketing strategies that will increase the profitability
Marketing that is environmentally friendly
Marketing strategies that are new and innovative
26
Which of the following would NOT be an example of social responsibility in marketing?
Focusing on social media advertising campaigns
All of the above
Using recycled paper for leaflets to promote their business
Successful campaign that uses sex appeal to promote products
27
The benefits of a business projecting a positive image are
All of the above
Increased sales,market share and profitability
Better Brand Identity
Greater credibility
28
Which of the following best describes the main benefit of a customer loyalty program?
It gives customers an incentive to return.
It is mandated by Australian consumer law
It decreases the cost of production.
It promotes the business
29
The publics for Lansvale Landscaping are....
Internal, government and media publics
Internal, government and general publics
Internal, government,general,media, local community publics
Internal, government,general, media, local community publics
30
Match the type of public with the definition...Local resident & neighbourhood organisations
Media publics
Local Community publics
Citizens-action publics
General publics
